While niche keywords are always great to include in your strategy, consider what higher level category phrases could still be bringing targeted traffic to your site.
Not exact matches
Most of my campaigns are in the health
niche and
while I do have negative
keywords, most searches are fairly close.
Kindle Samurai will save you countless hours trying to hunt down the most profitable
niches and
keywords for your Kindle book,
while making you A LOT more money in the process.
Authors might derive their success from online traffic
keyword strategies, others through their online social media following,
while others still become experts in their
niche fields such as, for instance, independent book publishing.
If I sit down at a conference on privacy (as I did a couple weeks ago) and start hammering away on Twitter about service level agreements, cloud hosting, and encryption of law firm data it's all the more likely that this network activity —
while nowhere near as interesting as #GameOfThrones or #Eurovision — will have a
niche impact on those
keywords.