While unhappy customers might create a stink (which is really bad, to be honest), happy (think ecstatic) customers refer you to other people and tell them how awesome you are.
Not exact matches
On average,
unhappy customers share their experience with 20 people or more
while satisfied
customers share their experience with three or four people.
Keep in mind this classic stat: an
unhappy customer will tell 10 people about a problem,
while a satisfied
customer will tell only four people about a good experience.
While the precise value varies, it's likely that most businesses tend to under - invest in retaining
unhappy customers.
Only 14 percent of
customers leave a business because of issues with the products or services it offers,
while 68 percent leave because they're
unhappy with the way they were treated.
Recent surveys have revealed that Verizon has more
unhappy customers while T - Mobile's approval rating has been soaring.
While it's difficult to generalize because of the myriad kinds of technology deals, I offer the following observations as to why certain technology deals end in failure (defined by me as any combination of
unhappy customers, terminated contracts, and the occasional lawsuit):
I've been an
unhappy BofA
customer for quite a
while, but I still haven't switched.