An SUV's ability to divide camps is by now a proven thing - take the Nissan Juke for example, or the Hummer, or the BMW X6 / X4 hunchback duo, or the Bentley Bentayga, Porsche Cayenne, or why not, the Lamborghini Urus.
If you can get past the hunchback design and the old design language, the X4 is a great option against the GLC43 and SQ5 if you go for the range - topping M40i.