Casella Family Brands, which is based in Griffith, New South Wales, was in founded in 1965 and launched
its Yellow Tail brand in 2001, which has become one of the largest brands in the US market.
Not exact matches
In terms of online wine sales on JD.com, the company says the five most sought - after wine
brands from last year were Les Domaines Barons de Rothschild (DBR) wines, COFCO's Great Wall, Changyu, Penfolds and
Yellow Tail.
[
yellow tail] is one of the most popular wine
brands marketed by New York - based W.J. Deutsch & Sons.
Just last month, Griffith - based Casella Family
Brands, owner of the huge
Yellow Tail wine label, bought the Baileys of Glenrowan winery (est. 1880) and 144 hectares of vineyard in northeast Victoria from Treasury Wine Estates.
Last October, Casella Wines celebrated the bottling of its billionth bottle of
Yellow Tail, having reached the milestone 12 years after the
brand was launched in 2001.
Casella's family wine company, Casella Family
Brands, owners of the
Yellow Tail label, are betting on the weaker Australian dollar and a move into premium categories to boost profits.
Perhaps maybe by Country but not
brands AND he's definitely not the sort of person that would know the difference between a Palmer and a
Yellow Tail.
The European unit of Casella Family
Brands has released details of a GBP2m (US$ 2.8 m) marketing campaign in the UK for its
Yellow Tail wine
brand.
Australian wines led by popular
brands such as Penfolds and
Yellow Tail, have grown in popularity on the mainland, which in the past few years has already become Australia's most important wine market.
Yes, we do have some very large wineries, and yes, we do have some huge, mass - market
brands such as
Yellow Tail and Jacob's Creek.
Casella Family
Brands is the owner of the
Yellow Tail wine label as well as the Peter Lehmann and the Coonawarra
Brand's Laira labels.
«Our consumer research is telling us that
Yellow Tail is a consumer - loved
brand,» Mr. Reyes said.
While some
brands facing this category pressure might discount prices and cut back on marketing,
Yellow Tail is going the opposite direction.
Yellow Tail could have probably gotten to a higher percentage, but the
brand made the decision to bypass some smaller markets that are not a priority.