Strong
Yellow Tail sales growth in the United States meant Casella could post profits even when most of its large rivals struggled during the last decade but the family business no longer makes money selling wine in the US due to the strong dollar.
Not exact matches
In terms of online wine
sales on JD.com, the company says the five most sought - after wine brands from last year were Les Domaines Barons de Rothschild (DBR) wines, COFCO's Great Wall, Changyu, Penfolds and
Yellow Tail.
Casella, which bought a Barossa vineyard last year, attempted premium wine
sales with its
Yellow Tail Reserve ($ 15) and it's
Yellow Tail Limited ($ 45).
It still sells plenty of
Yellow Tail wine but doesn't make money from US
sales if the Australian dollar trades above US90 cents.