But the journey Havas and
Yellow Tail traveled to pull it off provides a lesson on how hard it is for an advertiser to gain a near - national presence in the Super Bowl via local buys, especially in a category where a powerful marketer like AB InBev exerts control.
So Australia's
Yellow Tail Wine decided to take a road less
traveled by buying up 70 local ad spots on regional markets around the U.S., which the company says will allow roughly 85 % of the country to see its commercial.