Loser of the coveted Misdirection Award (the «Misdie»), but easy winner of the Best Super Bowl Ad from a Place Where They Play Football By Their Own Set of Rules (see
Yellow Tail Wine, later).
And thanks to my gracious neighbor who brought over fabulous
Yellow Tail Wine for our bash.
It still sells plenty of
Yellow Tail wine but doesn't make money from US sales if the Australian dollar trades above US90 cents.
Even before last year's Super Bowl was played, executives at
Yellow Tail wine decided they wanted to make a big splash by advertising in the 2017 game.
Casella Family Brands is the owner of
the Yellow Tail wine label as well as the Peter Lehmann and the Coonawarra Brand's Laira labels.
The European unit of Casella Family Brands has released details of a GBP2m (US$ 2.8 m) marketing campaign in the UK for
its Yellow Tail wine brand.
Just last month, Griffith - based Casella Family Brands, owner of the huge
Yellow Tail wine label, bought the Baileys of Glenrowan winery (est. 1880) and 144 hectares of vineyard in northeast Victoria from Treasury Wine Estates.
So Australia's
Yellow Tail Wine decided to take a road less traveled by buying up 70 local ad spots on regional markets around the U.S., which the company says will allow roughly 85 % of the country to see its commercial.
Not exact matches
In terms of online
wine sales on JD.com, the company says the five most sought - after
wine brands from last year were Les Domaines Barons de Rothschild (DBR)
wines, COFCO's Great Wall, Changyu, Penfolds and
Yellow Tail.
Brother behind Australia's most exported bottled
wine Yellow Tail charged over alleged involvement in a $ 15 million drug ring Marcello Casella, 54, appeared in Griffith Local Court on Wednesday over his alleged involvement in the syndicate which police say produced, distributed and sold commercial quantities of cannabis and methylamphetamine...
Australia's Peter Lehmann
Wines Sold to Casella, Maker of
Yellow Tail: Peter Lehmann
Wines, an iconic Australian winery in the Barossa Valley, will soon have a new owner.
[
yellow tail] is one of the most popular
wine brands marketed by New York - based W.J. Deutsch & Sons.
Last October, Casella
Wines celebrated the bottling of its billionth bottle of
Yellow Tail, having reached the milestone 12 years after the brand was launched in 2001.
Casella's family
wine company, Casella Family Brands, owners of the
Yellow Tail label, are betting on the weaker Australian dollar and a move into premium categories to boost profits.
One of the Australian
wine industry's greatest success stories, Casella
Wines, has plunged to its first loss in more than 20 years, putting it in breach of its debt covenants and forcing it to slash costs as a high Australian dollar cuts profit from its popular
Yellow Tail label.
Strong
Yellow Tail sales growth in the United States meant Casella could post profits even when most of its large rivals struggled during the last decade but the family business no longer makes money selling
wine in the US due to the strong dollar.
Yellow Tail became the nation's largest exported
wine within years of its release a decade ago.
JOHN Casella would like the world to know that reports of the pending death of Casella
Wines, his family owned winemaker behind international juggernaut label
Yellow Tail, are greatly exaggerated.
Yellow Tail and Constellation off to Kangaroo Court: Aussie vintners hope a Canadian
wine company will roo the day it allegedly used a logo featuring Australia's favourite marsupial...
Australian
wines led by popular brands such as Penfolds and
Yellow Tail, have grown in popularity on the mainland, which in the past few years has already become Australia's most important
wine market.
Casella, which bought a Barossa vineyard last year, attempted premium
wine sales with its
Yellow Tail Reserve ($ 15) and it's
Yellow Tail Limited ($ 45).
Deutsch Projects 2 % -3 % Growth For
Yellow Tail, Is Bullish On Sangria, Big Bold Red Extensions Despite competing in a still - difficult Australian
wine category, imported
wine leader
Yellow Tail has seen an acceleration in growth this year.
«Longer term, we're going to have to release a more premium range of
wines than
Yellow Tail,» Casella group managing director John Casella said.
If
Yellow Tail gets its way, fans everywhere will be drinking a little
wine as they watch the game, no matter who's playing.
But
Yellow Tail did not give up on its goal of giving the
wine category its biggest Super Bowl presence since the 1980s, when Bartles & Jaymes ran a national ad in 1988 and Paul Masson Vineyards ran one in 1980.
Yellow Tail's decision to advertise in the game was driven by market dynamics shaping the
wine industry.
John Casella, the man behind Australia's biggest
wine export,
Yellow Tail, says the Australian dollar's fall to its lowest level since January would improve profitability.
Mr Casella, who has previously slammed the criticism, said
Yellow Tail remains hugely popular but the company wanted to produce a range of premium
wines.
Hi Anne — The turquoise
wine bottles are from the
wine:
Yellow Tail Reserve Pinot Grigio.
Yellow Tail Bubbles Rose ($ 14) capitalizes on the trend toward drinking pink
wines combined with the fad of sipping bubblies, compounded by the economic shift toward paying less.