Younger wine consumers were just as apt to report that their tastes had changed over time as older wine consumers.
Rexam started focusing on the wine market back in 2006, when it realised that there was a gap in the market for convenient, portable and lightweight packaging for
young wine consumers, who do not consider themselves among traditional wine drinkers.
Not exact matches
Part of the goal, according to Accolade
Wines» Senior Brand Manager Stephanie Hahn, is to attract
younger consumers while modernizing; bringing the winery more into the future as it starts a new chapter in -LSB-...]
Joe Turner,
wine buyer at Co-op says: «The new Live Strawberry and Lime pouch satisfies Co-op customers» needs for an easy - to - use, transportable format and will recruit
younger consumers into the
wine category.
Part of the goal, according to Accolade
Wines» Senior Brand Manager Stephanie Hahn, is to attract
younger consumers while modernizing; bringing the winery more into the future as it starts a new chapter in Dry Creek Valley.
Mateus Light is the latest move in a brand investment worth # 2 million this year in the UK, which seeks to increase the
wine drinking opportunities of current Mateus
consumers and to attract new
wine drinkers, particularly in the
young adult category.
Younger Affluents with Higher Incomes More Willing to Pay for Fine
Wines: As a
consumer's income bracket increases, the likelihood of drinking
wine once per week also rises, according to a new survey by the Luxury Institute...
In Beverage Preferences, Attitudes, & Behavior of «Sweet» vs. «Tolerant»
Wine Consumers, the take - home messages include, «There's a new market opportunity for wine out there: primarly female — but with a significant percentage of males as well — young, adventurous and willing to try new wines — on their own terms.&ra
Wine Consumers, the take - home messages include, «There's a new market opportunity for
wine out there: primarly female — but with a significant percentage of males as well — young, adventurous and willing to try new wines — on their own terms.&ra
wine out there: primarly female — but with a significant percentage of males as well —
young, adventurous and willing to try new
wines — on their own terms.»