However, it still wants to offer users more bang for their buck, which has been the selling point of
its ZenFone range since its launch.
In a move to take on the competitors, Asus today announced that
its Zenfone range of smartphones in India will surpass the sales figure of two lakhs by the end of September.
Asus has launched
its ZenFone range of budget smartphones in the Indian market, priced between Rs 5,999 and 16,999.
It was at this stage that the Taiwanese tech major known mostly for its high - quality PC components like motherboards and graphics cards, decided to jump onto the Android smartphone bandwagon with the announcement of
its ZenFone range of devices at the CES 2014 trade show in Las Vegas.
Of late, the company has also started making quite a name for itself in the world of smartphones with
its ZenFone range of handsets that have proven to be quite a hit amongst -LSB-...]
The design of
the ZenFone range is at first rather traditional and staid, but look a little deeper and there is an awful lot to like.
It feels like an awful long time ago that Jonney Shih, the Chairman of Asus, stood up at CES in Las Vegas and with no shortage of drama announced the new
ZenFone range.
VERDICT: At a price point between Rs 5,999 and Rs 16,999 the entire
ZenFone range seems like a great proposition for buyers in countries like India.
«We are elated to see the response that we received through the year for
our ZenFone range of smartphones and are sure that our offering for the budget segment packed with features at an affordable price, will be appreciated by our users as well.»
ASUS first unveiled the mid-range
ZenFone range of smartphones in 2014, and with ZenFone 3, the company wants to break away from the budget segment and is looking to increase its market share in the premium segment where it competes with the likes of the impressive OnePlus 3 and Honor 8 for example.
In addition to the new
Zenfone range, Asus launched its slimline Zenbook 3 and versatile Transformer 3 Pro at its event in New Delhi.
Asus hasn't defined any reason for leaving the first - generation
Zenfone range.
Asus is all set to upgrade its existing
Zenfone range in India by launching the Zenfone 3 series in September.
Asus sent some waves in the Indian smartphone market when it launched
the Zenfone range of smartphones.
Not exact matches
If launched in India, Lenovo will compete against a
range of high specced budget Android smartphones such as the Asus
Zenfone 2, Meizu M2 Note and Yu Yureka Plus among others.
The
ZenFone 4 is the budget option in the
range.
To recall, in August last year, the company had promised an Oreo update for the entire
ZenFone 3 and
ZenFone 4
range.
Ranging from $ 400 to $ 800, Asus
ZenFone 3 Deluxe US models cap off at 6 GB RAM and 256 GB expandable storage, with Snapdragon 821 also in tow.
The rear camera protrudes from the back and follows the same design language as the rest of the
ZenFone 3
range.
Now we have gotten a few peeks at the device, including a ASUS
ZenFone 5 with an 18:9 display, and we are looking forward to more, since ASUS always has an array of smartphones that target the entire price
range.
Apart from the camera which is said to be poor (but it might improve by simply changing the software), this is a pretty good option along with the Asus
Zenfone 6 for phablet lovers in this
range.
Asus has introduced a
range of
ZenFone devices last year, some of which were quite successful as far as sales -LSB-...]
ASUS recently unveiled its
ZenFone 3
range of smartphones, with the
ZenFone 3 Deluxe taking its pride of place as the most exciting device in this year's lineup.
Even though the Asus
ZenFone 3 is in the $ 250 price
range, it offers far more -LSB-...]
With a price tag that surprised everyone, the Asus
Zenfone was one of the most popular mid
range phones offered last year.
At this price
range there are tons of other options — ASUS
Zenfone Max, Coolpad Note 3 and Lite, Lenovo P1m and such all of which are centered on elongated battery life.
Among the 5.5 - inch and bigger phablets in this price
range, the
Zenfone 2 Laser sets itself apart with its laser auto focus and big battery life, but there isn't much else to make it stand out.
The new
range of
Zenfone smartphones comes in multiple variants with a starting price of Rs. 18,999.
When it comes to the appearance, the
ZenFone Live pretty much looks like a typical budget
range smartphone, although it is different from the budget
ZenFones of the past and looks definitely better.
As for their price
ranges, the ASUS
ZenFone 4 Max is the most affordable model in the new lineup, costing around $ 234.
It's a part of the new
Zenfone 4
range by Asus.
It would be the Taiwanese company's fourth iteration of the
Zenfone, and thus the
range would be aptly called the Asus
Zenfone 4.
But to continue its charm in 2016, the Taiwanese giant revamped its existing design language and brought the all new
Zenfone 3
range.
Asus is expanding its smartphone
range by adding the
Zenfone 3S Max.
Asus has revealed six new smartphones as part of its Asus
Zenfone 4
range of devices at an event in Taiwan — check out what they have to offer here.
Though the initially announcement suggested that it is launching just a single new smartphone model as a successor to its highly popular
Zenfones, Asus launched a whole new
range of four
Zenfone 2 models in India diversify its offering.
While it's a step backwards when it comes to performance and accuracy, ARCore works on a wider
range of devices than Tango, which was only supported by the
ZenFone AR and Lenovo Phab 2 Pro.
The new
range of
Zenfone smartphones comes in five different variants, and the top - end
Zenfone 3 Deluxe is aimed to take on flagships like the Xiaomi Mi 5 and OnePlus 3.
A slew of Asus
ZenFone 3 phones,
ranging from mid to high - end, are expected to go official on May 30 in Taipei, alongside tablets, PCs and wearables.
The Asus
Zenfone 3
range includes the mid-
range Zenfone 3 model as well as the high - end Deluxe, large - screen Ultra, camera - centric Laser and the powerhouse Max.
Asus has begun rolling out Android 5.0 Lollipop updates to its budget friendly
Zenfone 4, 5, and 6 smartphone
ranges.
As planned, the new Asus
ZenFone 5
range of phones were revealed at MWC 2018 on Feb 27.
Launched in India in August this year along with the entire ASUS
Zenfone 3
range, the
Zenfone 3 Laser is finally available in India.
Within this first price
range, we certainly expect a Full HD resolution display — however, even the flagship model the
ZenFone 3 Deluxe uses only a 1080p display.
The
ZenFone 5 and the
ZenFone 5Z are the marquee products in this
range.
Ranging from $ 400 to $ 800, Asus
ZenFone 3 Deluxe US models cap off at 6 GB RAM and 256 GB expandable storage, with Snapdragon 821 also in tow.
We've taken an early look at the new
ZenFone 3 devices ahead of today's announcement, spending a scant hour or so with the new
range.
Overall photos from the
Zenfone 2
range from passable to great, but never crossing over the mediocre or excellent lines.
A number of handsets in the new
range have been leaked and rumored over the last few weeks, and it has been widely expected that the line will include the
ZenFone 4,
ZenFone 4 Selfie,
ZenFone 4 Pro, and
ZenFone 4V.
The ASUS
ZenFone 2 was one of our favorite budget phones of 2015, eventually expanding into a fully - fledged
range of handsets across different price points.