Use this form to easily contact our team — anything from wanting to know more
about Social Brand Advocacy, demonstration of the Smync platform, requesting a speaker for a conference or to provide a workshop on Social Word - of - Mouth.
You'll get an idea of why the team at Smync is so passionate
about Social Brand Advocacy.
«What's The Big Deal
About Social Brand Advocates» contributed by CEO Jeff Ernst to Social Media Today.
Not exact matches
A lot can be discovered
about people through their
social media habits, and beauty
brands were a quick study, learning that above all consumers want bragging rights.
Digital media is an ever - growing source of entertainment, news, shopping and
social interaction, and consumers are now exposed not just to what your company says
about your
brand, but what the media, friends, relatives, peers, etc., are saying as well.
Social media posts tell a story
about you and your
brand.
Next time you hire a graphic designer,
social media consultant, videographer, photographer,
branding superstar, life coach, or web designer think
about what you expect to get for your own work.
Millennials are used to interacting with
brands on
social media, and they are more likely to share their opinions of things they strongly like and dislike, as well as drive conversations on topics that they care
about, Pearson says.
Updating your
social media pages and website each day consistently will not only help to attract buzz to your
brand, but it will also allow you to prove you genuinely care
about your audience and those who enjoy your products or services.
Here's what she says most people get wrong
about using
social media to build a
brand.
Blumenthal won't share the specific numbers
about the Class Trip's return on investment, but he says the company saw meaningful lift in each of the metrics it tracked: press impressions,
social - media impressions,
brand perception, and sales.
«What's special
about Peninsula's approach is that it has created a level of
brand engagement, which is rare,» says Lon Safko, CEO of Innovative Thinking, a
social media consulting company.
Embed
social media posts from fans who have shared your content or said something great
about your
brand to their followers.
Social entrepreneurs should not be shy
about — and indeed need to be — promoting their cause as a means of building their personal
brand and following.
Western - based global
brands such as Starbucks and Unilever have done a remarkably good job at telling their
social stories — think
about 100,000 Opportunities and the Dove Self - Esteem Project.
Earned media Earned media is any content
about your
brand, product or service that was created by someone else such as media coverage, quotes in articles, interviews,
social media mentions, reviews and other online content that references your
brand, product, or service that you didn't create or pay for.
The past few years for
brands have been
about building their
social communities and establishing
brand loyalty through direct
social channels.
Brands know they have to leverage
social media but that media still has to give customers something they care
about — whether it's information or entertainment.
Hebrew University professor Yuval Harari cautions that it's not so much
about our
social media habits (and
brands peddling stuff we don't want, or don't even know we want).
How I started thinking
about this
social marketplace idea was actually in looking at one of Yotpo's primary offerings, giving businesses and
brands the ability to automatically ask customers for reviews following their purchases, with an email interface where customers can submit ratings, reviews and photos.
Why a Facebook Page Isn't Enough For Your Business Your website is all
about your
brand while Facebook is a
social network that you can't control.
A friend of mine who runs a
social media marketing firm paid a
brand consultant $ 5,000 — a substantial investment for a small firm — for some advice
about his company messaging.
One of the most effective and cost - efficient ways to spread the word
about your
brand and find new customers can be over
social media.
Personal
branding is not just
about how you come across on
social media or the internet.
When people think
about personal
branding, they think celebrities,
social media influencers, keynote speakers, authors, etc..
Like
branding,
social media is all
about the conversation and building effective relationships.
Rachel Barker, PR manager at Majestic Media, a
social media marketing agency, explains that teams and leagues worry
about these things, and that athletes «should definitely consider their personal
branding and their careers.»
It means listening to customers who are already having conversations
about brands — yours and others — in traditional online channels as well as over the
social Web.
With
social platforms and online review websites, peer to peer communication
about brands and products has exploded.
«The retailers need to know how much of the beacons they want to use and figure out whether they should crawl, walk or run (with the technology),» said Schafer, who is a director at the National Retail Federation in the U.S. and author of
Branded, a book
about retailers and
social media.
What people are saying online
about your
brand — the good, the bad and the oftentimes inaccurate — makes all the difference when it comes to winning or losing customers, says Michael Fertik, founder and chief executive of Redwood City, Calif. - based online reputation management agency Reputation.com and co-author of Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed
Social Frontier (AMACOM, 2010).
Q: How has
social media helped you build your
brand and now get the word out
about the app?
Viewers know more
about Vaynerchuk's companies and endeavors because he is putting in that extra effort to make his
brand more human — and I don't think I would be going out on a limb to say that this human element has definitely contributed to his success and massive
social following, which includes more than 1.17 million followers on Twitter.
There are several fee - based
social media management tools that you can use if you don't have the time to monitor and respond to individual
social comments and interactions
about your
brand.
There's a growing army of unhappy, sometimes bitter and angry customers who take to
social media to vent their frustrations
about a
brand's products or services.
We caught up with Ocho's founding duo and picked their brains
about their
brand - new baby, which they describe as «a beautiful, user - friendly
social video platform with a superior experience to enhance how we see and share the world.»
The one opportunity here is that 34 percent of Millennials do care
about whether
brands use
social media; only 16 percent of people in older generations care.
Foster connections and conversations between them by posting
social content
about topics that resonate with them 80 percent of the time and only weave in
brand messages 20 percent of the time.
Here's Ward's advice for what it takes to keep customers on your site, buying your products or services as well as saying nice things
about your
brand on
social media.
It is every
brand's marketing dream to get positive
social - media buzz
about their product to millions in record time.
Radian6 is the market leader in measuring
social media buzz
about your
brand or website.
Sculley has been closely following the ways
social media has shaped the marketing industry by allowing customers to communicate with one another and share honest opinions
about brands and products.
With close to INR 17 billion spent on
social media marketing alone, we now see
brands willing to spend more than 15 % of overall marketing budget on
social media which earlier used to be
about 3 - 4 %.
ABOUT THE PRESENTER
Social media strategist,
brand marketing specialist, public speaker, and coach Meg Coffey is uniquely positioned to provide a holistic range of services to individual businesses operating in niche industries.
Merging
social media such as Twitter with site analytics can help you determine how conversations on Twitter
about your
brand or website affects traffic to the site, so you can act immediately on Tweets as they're posted.
When Millennial
Branding and analytics company Identified.com combed through millions of Facebook profiles recently to glean insights
about how the
social network is being used professionally, they discovered something surprising — among young people (so - called Gen Y) the fifth most popular job title was «owner.»
Cook also posts
about women's rights, LGBT rights and a range of other
social issues, which helps to convey Apple as a
brand where inclusivity is celebrated.
Social media listening involves monitoring and participating in conversations
about one's
brand across the Internet.
She is a 25 - year veteran of the marketing field and has authored 10 books
about marketing,
branding, and
social media, including the highly popular 30 - Minute Social Media Marketing, Content Marketing for Dummies, Blogging All - in - One for Dummies and Kick - ass Copywriting in 10 Easy
social media, including the highly popular 30 - Minute
Social Media Marketing, Content Marketing for Dummies, Blogging All - in - One for Dummies and Kick - ass Copywriting in 10 Easy
Social Media Marketing, Content Marketing for Dummies, Blogging All - in - One for Dummies and Kick - ass Copywriting in 10 Easy Steps.
Susan also speaks
about marketing,
branding and
social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations
about these topics.