If so, you'll want to take a second and read this article to learn more
about ad blocking, which... Continue reading →
If so, you'll want to take a second and read this article to learn more
about ad blocking, which is a trend that's changing the landscape of digital marketing.
A recent article by Marketing Land has revealed some worrying new statistics
about ad blocking.
Not exact matches
According to a Three spokesman and Shine itself, it will
block most pre-roll video
ads and
about 95 percent of banner
ads and popups — not just in browsers, but in smartphone apps as well.
Three might be the lucky carrier group to test out this theory, but don't forget that its U.K. operation is
about to merge (pending regulatory approval) with local rival O2, meaning around 40 percent of the country's subscribers might find themselves with network - level
ad -
blocking on the menu.
Advertisers and publishers are being threatened with more
ad revenue losses as two
ad blocking companies are
about to launch new mobile - focused
ad blocking technologies beyond desktop
blocking.
Kolondra also said Opera is not talking with its mobile - operator partners
about instituting the feature in its (far more widely used) mobile versions — many operators are controversially experimenting with
blocking ads at the network level rather than in the browser, partly as a way of getting publishers and
ad networks to give them a slice of their revenue.
He felt guilty
about punishing online publishers by
blocking their
ads, and he did not feel right «being the arbiter of what's
blocked.»
So when news broke
about Apple possibly adding
ad blocking on mobile, advertisers around the world took a collective breath.
There's been a lot of angst in the media and advertising industries
about the potential effects of
ad -
blocking software, which appear to be increasing in popularity, in part because Apple's new operating system includes support for such programs.
PageFair also notes that its report was mostly
about the impact desktop
ad -
blocking, although it did discuss the potential effects of iOS 9 on mobile
ad blocking (which it said might be «a game changer»).
The report has come under fire from a number of critics, who argue that — among other things — it is talking
about theoretical future
ad sales that might never have occurred even if
ad blocking didn't exist.
Note: This post has been updated to reflect the fact that the Adobe and Pagefair report was primarily
about the effects of desktop
ad -
blocking software, while the UBS estimate referred to mobile
ad -
blocking software.
Here, Facebook lets you
block it from targeting you with
ads based on data
about your browsing behavior on sites that show its Like and share buttons, conversion Pixel or Audience Network
ads.
I can't help but wonder if that censorship question came
about because of this incident from last fall, where a Blackburn campaign
ad about «the sale of baby body parts» was temporarily
blocked on Twitter.
There's probably no silver bullet, but a good start would be for free blog providers to crack down on spam blogs and for Google to be aggressive
about blocking ads on them.
The
ad criticizes Cuomo for exiting the Plaza Hotel a
block away from the main entrance, where Lazio campaign members shot video of him, and asked him questions
about why he attended the event.
A new advisory committee will provide residents and businesses with more information
about work going on on their
blocks, a new plan with Con Ed will lower energy costs along the stretch and a «major
ad campaign» will promote stores in the construction zone.
(This was waaay before FedEx and H&R
Block aired their great
ads about the final show — search The Common Scold for «carpe diem.»)
Some people don't care
about the trackers behind the scenes — even though we definitely think you should care — and just want to be able to
block the most annoying
ads.
It's also made things at the New York Times a little awkward, as their CEO blasted
ad blockers (and their users) while, simultaneously, their very good guide
about extending your phone's battery life includes...
blocking «power - sucking
ads» and shows you how to enable
ad blocking.
And at the very least, if some popular YouTubers start talking
about the system, it will educate a lot of young fans
about cryptocurrency and
ad -
blocking.
Web users surfing from their PCs have known
about ad -
blocking extensions for a very long time, and have been using them for removing or reducing annoying advertisements in web pages.
Users should not worry too greatly
about the impact of this if they are running some successful
ad blocking plugins.