Sentences with phrase «about advertising as»

Anyway, I agree that index trackers are great but we need to be careful about advertising them as silver bullets to new investors.

While the late - night infomercial may be as much about the advertising as the «amazing» products it features, it certainly doesn't diminish the sense of mystery that comes from wondering if that little gadget really is the miracle they make it out to be.

Not exact matches

«Agencies and clients are starting to see how online advertising is about more than bland banners and that they can impact on branding as well as response,» Mr Bertozzi said.

Obviously, as print continues to drop, digital will become an even larger part of the Times «business than it already is (it accounts for about 42 % of advertising revenue and about 25 % of subscription revenue), and the amount of money being lost on print every quarter will therefore continue to shrink.

Companies like Maker Studios and Fullscreen are known as multi-channel networks (MCNs), which sign YouTube talent, help them promote their channels, score advertising partnerships and make promises about turning them into stars.

Even the Wall Street Journal and New York Times recently said that their print advertising revenue fell by about 20 % in the latest quarter, and as a result both companies are looking at layoffs and restructuring.

In addition to advertising on the Digiday site — which generates about half the company's revenue — and running events, Friese said the company has also built a digital - advertising agency or studio in house that creates ads for a variety of marketers both on and off the site, including clients such as Nissan.

With Facebook becoming very much a «pay - to - play» platform, this is the perfect opportunity for businesses and marketers to fully grasp everything there is to know about ensuring that your advertising dollar stretches as far as possible.

Halfway through last year, Jason Kint of the advertising trade group Digital Content Next looked at the total ad revenue booked by those two companies as a proportion of the overall industry, and found that they accounted for about 90 % of all the growth in the business.

The brand is not shy about advertising this deluxe experience as a voyage for «the true 1 % of the 1 %.»

For all its impressive innovations, from the Android operating system to advances in artificial intelligence, Google still gets about 95 % of its revenue from online advertising, and industry watchers believe it will inevitably lose its edge there as rivals grow stronger.

As to rising competition from Facebook, Yahoo and Twitter, as they improve their ad options, Schmidt said: «The funny thing about advertising is that it's not a zero - sum gamAs to rising competition from Facebook, Yahoo and Twitter, as they improve their ad options, Schmidt said: «The funny thing about advertising is that it's not a zero - sum gamas they improve their ad options, Schmidt said: «The funny thing about advertising is that it's not a zero - sum game.

As Contagious defined it way back in 2008, it's «advertising that doesn't feel like advertising, no longer about reach and frequency, nor about immediate return.»

What we're really talking about with IP - specific advertising is geo - targeting: the method of determining the geolocation of a website visitor and delivering different content to that visitor based on his or her current location, such as country, region or state, city, or metro code or zip code; organization; IP address; internet service provider (ISP) or other criteria.

Brands are also worried about their ads showing up in what is perceived as «fake news,» so they are exercising more caution when using programmatic advertising, where they automatically buy digital ad spots through a third party.

While the company is talked about as the potential future of communication, Spiegel's plan to make money is decidedly banal: advertising.

Before his talk, Berger told me over coffee that he's not so sure about the of - the - moment advertising strategies often positioned as the only way business owners — especially small - business owners — can expand their brand and engage consumers.

It's hardly even a surprise anymore when a company advertises women as one of its office «perks,» or a high - profile tech conference kicks off with a joke about a a new app for staring at breasts, or a male tech investor declares he wants to change the way women smell through biohacking.

Now solo as president of social media games publisher Sava Transmedia, he says income statements he's seen indicate about a 30 % increase in gross margin, although he cautions that advertising and customer acquisition costs (e.g. discounts, incentives, etc.) can still bring that down to something closer to parity with physical distribution.

CBS Radio brings in more than a billion dollars in revenue from about 50 million listeners, Henn said, and the public radio universe generates about the same amount of money from pledges and donations, as well as advertising and grants.

«It flew exactly as advertised, and they were pretty excited about it,» he said of the Swiss airline's experience.

Shortly after Trump posted the statement, which received about 700,000 interactions, store managers across the country noticed a spike in sales of potassium iodide (or KI) pills, which are often advertised as able to block radiation from nuclear fallout.

Employees at Dixon Schwabl recently voted this event as their favorite thing about working at the advertising firm.

The company, which obtained personal information about millions of Facebook users, said it «has been the subject of numerous unfounded accusations and, despite the company's efforts to correct the record, has been vilified for activities that are not only legal, but also widely accepted as a standard component of online advertising.»

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We have 258,522 followers and about 2,000 unfollows per month (as reported by Twitter's advertising analytics platform).

The brainchild of CEO and former Googler Ben Barokas (who brought on JP Carlucci, Matt Adkisson, Brian Kane, Geir Magnusson, and Jeroen Seghers as cofounders), Sourcepoint lets publishers decide how to present their messages on servers with ad blockers, whether that's choosing to circumvent the ad blocker, allowing the user to choose their own advertising experience, asking the visitor to pay, or merely saying «our ads pay for your content, how about you choose to allow them.»

In 1997, Brown - Forman brought them in to connect the dots between advertising, sales promotion, PR, media planning and buying in the U.S. Today, the Hive has about 65 people across the States doing field marketing, as well as full sales responsibility in a number of markets, including California.

He detests vague spin - doctor phrases like «studies say» and «scientists disagree,» and he refuses to advertise for Tesla, something most startup car companies wouldn't think twice about — because he sees advertising as manipulative and dishonest.

Smead, whose portfolio is about two - thirds invested in companies that he says will benefit as millennials reach parenthood, holds homebuilder NVR Inc, mortgage lenders such as Wells Fargo & Co and Bank of America Corp, and local - advertising plays such as Gannett Co, which owns car - shopping website Cars.com.

As a frequent professional speaker, I've lectured at the United Nations, New York University, NATO, the American Advertising Federation and elsewhere about content marketing, social media, personal branding and blogging.

Web site security and restrictions on use As a condition to your use of Services, you agree that you will not, and you will not take any action intended to: (i) access data that is not intended for you; (ii) invade the privacy of, obtain the identity of, or obtain any personal information about any other user of this web site; (iii) probe, scan, or test the vulnerability of this web site or Wellington Management's network or breach security or authentication measures without proper authorization; (iv) attempt to interfere with service to any user, host, or network or otherwise attempt to disrupt our business; or (v) send unsolicited mail, including promotions and / or advertising of products and services.

Each time we sent a release, it appeared on dozens of online services such as Yahoo!, resulting in hundreds of sales leads.Even though our advertising agency told us not to put the valuable information «somewhere where competitors could steal it,» we created a monthly online newsletter calledTheEdge, with articles about the exploding world of digital news.

The reference to «unstructured links» was clearly about Google, and while it's easy to think of the two companies as a duopoly astride the web, Facebook was at the time a much smaller entity than it is today: 400 million users, still private, and a tiny advertising business relative to Google.

Lee has also talked about other challenges such as distrust of brand advertising.

It's incredibly tempting, especially for new social media marketers, to use social media as an advertising platform, posting about your products on a regular basis and essentially making a pitch to your following.

When I asked about the controversies that Facebook is currently embroiled in (Russia meddling, out - of - control ad platform, data abuse by third - party developers, tech addiction), Cook called out advertising - based business as problematic.

The headline numbers will give you some idea as to how much advertising on a page might be worth — but actually visiting the strongest of those links will give you an excellent feel for the types of people coming to the site and talking about the site.

«Speaking as both a consumer and as an advertiser, I think that Facebook's ad capabilities make internet advertising a better experience overall,» said Kane Jamison, a Seattle - based marketer who has written about his experience with Facebook ads.

Analysts and advertisers may worry about Google's declining advertising might, but the giant is definitely defying the odds as it grows its revenue by at least 19 % every year.

Web site Security As a condition to your use of this Web site, you agree that you will not, and you will not take any action intended to: (i) access data that is not intended for you; (ii) invade the privacy of, obtain the identity of, or obtain any personal information about any other user of this Web site; (iii) probe, scan or test the vulnerability of this Web site or MFS» network or breach security or authentication measures without proper authorization; (iv) attempt to interfere with service to any user, host or network or otherwise attempt to disrupt our business; or (v) send unsolicited mail, including promotions and / or advertising of products and services.

That can be marked as an uneven amount coming from the U.S. Advertising revenues per users highlighted that in the U.S. users are generating $ 639 in advertising revenues, with about $ 374 coming from Europe, $ 168 in Asia and $ 156 in the rest ofAdvertising revenues per users highlighted that in the U.S. users are generating $ 639 in advertising revenues, with about $ 374 coming from Europe, $ 168 in Asia and $ 156 in the rest ofadvertising revenues, with about $ 374 coming from Europe, $ 168 in Asia and $ 156 in the rest of the world.

Once some - one on the program said this about advertising: «As Christians we ought to recognize its potential.

I pretty much had to be dragged to a movie advertised as about the making of Mary Poppins — a film I was never young enough to enjoy.

The show stars Anderson as Andre Johnson, a well - off advertising executive with a large, loving family; a lot of feelings about life in the 21st century; and not enough people interested in hearing them.

One might say that just as nuclear war has made of the whole planet a potential battlefield, thus raising new questions about war itself, so, too, has modern advertising made of the whole planet an actual constant marketplace, thus provoking radical changes in the practice and theory of human intercourse.

If you are the chief executive of a bus company and you spend all your time talking about the gospel and not looking after train timetables and your staff you would probably get sacked and it felt to me that as the main message carrier for the party it was a little bit like having your main advertising hoarding permanently damaged, permanently vandalised so your me.

Last month, they posted a video as a commentary about the objectification of women in advertising (which shows examples of some of the suggestive ads) that has since gone viral and sparked conversation under the hashtag #WomenNotObjects.

I just wan na say weather what proof you have or evidence every religion book, scriptures, and testamony might know how the world will end but does nt know cause if everybody knew what day it was going to happen they would do all the things that people are doing following this man like quiting jobs and all that because in the bible under «THE CALL TO READINESS «it says God or jesus does nt want you to worry about when the world will end but the do want you to keep busy and continue to work hard JUST LIKE GOD DID TO CREATE the world so i do nt think noone should buy into this and it shouldnt be advertised cause thats not what GOD or JESUS would want because when he rises unexpectedly key word unexpectedly his joy and his welcoming would be him nknowing that the creatures aka as us humans have been following his will and working hard!!!

Haring speaks in this work about mass media (TV, films, advertising), but we also see here the early traces of a sensitive awareness of communication as interactive and dialogic.