Sentences with phrase «about advertising in»

I've written a paper about advertising in books, if you are interested.

In this lesson, students learn about advertising in history and the impact of advertising in modern day.

Included: Join a discussion about advertising in schools on Education World's message boards.

Although there are gentle detour discussions about advertising in classrooms and school buses, Spurlock's ironic approach can't convince us that ads are toxic.

There are hard cases: advertising aimed at children, advertising that is an affront to decency and similar issues about advertising in a cultural context, but political advertising is not a hard case.

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Not exact matches

The Smiths saw an opportunity: They advertised in Weight Watchers» magazine and approached the company about endorsing the product.

While just about every social - networking platform now has its own fully integrated advertising system, Facebook still reigns supreme in terms of features, insights and audience

He claimed the negative review was actually about another business, and said Yelp attached it to his company in an attempt to extort him to pay to advertise with Yelp.

The regulator said: «Regardless of the medium in which an advertising or promotional message is disseminated, deception occurs when consumers acting reasonably under the circumstances are misled about its nature or source, and such misleading impression is likely to affect their decisions or conduct regarding the advertised product.»

In 2005, under very similar circumstances, Sears Canada was found guilty of being too liberal in advertising discounts on car tires and was assessed fines and legal costs of nearly $ 500,000; in fact, the recent court filings about the mattress business specifically mention the old tire casIn 2005, under very similar circumstances, Sears Canada was found guilty of being too liberal in advertising discounts on car tires and was assessed fines and legal costs of nearly $ 500,000; in fact, the recent court filings about the mattress business specifically mention the old tire casin advertising discounts on car tires and was assessed fines and legal costs of nearly $ 500,000; in fact, the recent court filings about the mattress business specifically mention the old tire casin fact, the recent court filings about the mattress business specifically mention the old tire case.

According to one industry analyst, the two companies combined have about 75 % of the $ 70 - billion U.S. digital advertising market, and between the two of them, they accounted for virtually all of the growth in the industry last year.

Developing that identity involved making hundreds of decisions that don't seem to be about marketing or advertising, but in fact, are essential elements of both.

Speaking on a panel — joined by Google's UK managing director Ronan Harris and Channel 4 CEO David Abraham — at the IPA's Festival of British Advertising in London on Friday, Sorrell said the search giant had not done enough to assuage advertiser concerns about the safety of their brands on its platforms.

Even the Wall Street Journal and New York Times recently said that their print advertising revenue fell by about 20 % in the latest quarter, and as a result both companies are looking at layoffs and restructuring.

Many who advertise falsify information about the grade or condition of the collectable coins they sell, use counterfeit coins or encase damaged coins in plastic display cases to obscure their resale value.

Facebook, which has about 30 million active users in Germany out of a population of 80 million, has run a major advertising campaign in the country in recent weeks in an attempt to address concerns about privacy and control of personal data.

Snowden McFall, CEO of Brightwork Advertising, a Nashua, N.H., agency with about $ 1 million in billings, doesn't wait until a payment's late to find out what went wrong.

The topic of diversity in advertising has been a hot one for many years, whether you're talking about the creative workforce or the work itself.

His early experience in advertising and his innate curiosity about the divide between successful and unsuccessful marketing campaigns led him to develop his own theory.

In addition to advertising on the Digiday site — which generates about half the company's revenue — and running events, Friese said the company has also built a digital - advertising agency or studio in house that creates ads for a variety of marketers both on and off the site, including clients such as NissaIn addition to advertising on the Digiday site — which generates about half the company's revenue — and running events, Friese said the company has also built a digital - advertising agency or studio in house that creates ads for a variety of marketers both on and off the site, including clients such as Nissain house that creates ads for a variety of marketers both on and off the site, including clients such as Nissan.

If you currently advertise in the print version of your local newspaper, ask about combo rates that may lower your costs to advertise both online and off - line.

Bogusky is one of the biggest players in the advertising industry, and he's got lots of ideas he likes to share with people — especially about environmentalism, and what people are doing to innovate in the space.

About a month after national advertising agency buyCalls contracted out a phone marketing campaign for a home - security client, it noticed a major discrepancy between the performance of its call - center vendors in North Carolina and Indiana.

Every year, those of us who work in marketing, PR and advertising come out with some bold predictions about what the future will hold for our respective industries.

I was in school learning about advertising - I really became entrenched in media at school.

Halfway through last year, Jason Kint of the advertising trade group Digital Content Next looked at the total ad revenue booked by those two companies as a proportion of the overall industry, and found that they accounted for about 90 % of all the growth in the business.

Facebook says it will attempt to make advertising more transparent, enforce stronger ad policies, invest in security to prevent interference and hand over information to Congress about previously discovered ads.

There's nothing unusual about affiliate marketing, but Left alleges Shopify's financial relationships to its affiliates are not disclosed, running afoul of the Federal Trade Commission in the U.S., which has made a big push for transparency in advertising.

Zeroing in on a specific audience lets you get the most bang for your advertising buck, but be careful about narrowing your focus too much.

Based on the IAB's numbers and public financial numbers from Google and Facebook, the two digital giants accounted for about 99 % of the $ 2.9 billion in advertising growth in the third quarter — with Google making up about 54 % of the total and Facebook about 45 %, leaving just 1 % for everyone else.

The Journal also alleged that Google asks OTAs that advertise in its travel service to share a lot of information about their inventory, something OTAs are reluctant to do, given that Google essentially competes with them.

New products can earn about half their sales and profits far earlier in the product life cycle than many business owners realize, according to Robyn Sachs, president of RMR & Associates, an advertising, marketing and public relations firm based in Rockville, Maryland.

It became about the details, and the details (just like advertising features in a car), leaves you open to competition and a disputing of the facts.

Gotlieb's call for marketers to be more proactive in explaining targeted advertising echo those made in September by Macy's consumer strategy executive Julie Bernard, who attributed much of the public's ambivalence about the practice to negative media spin.

For all its impressive innovations, from the Android operating system to advances in artificial intelligence, Google still gets about 95 % of its revenue from online advertising, and industry watchers believe it will inevitably lose its edge there as rivals grow stronger.

From offices in New York City, the nonprofit produces educational videos about food, while the for - profit generates advertising revenue on ParentEarth.com and pursues sponsorship opportunities.

The perception tracker measures if respondents have «heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative.»

Performance or direct - response advertising is about generating immediate results in terms of sales.

As Contagious defined it way back in 2008, it's «advertising that doesn't feel like advertising, no longer about reach and frequency, nor about immediate return.»

Think about all the jingles, repetition and focus on frequency in advertising.

Brands are also worried about their ads showing up in what is perceived as «fake news,» so they are exercising more caution when using programmatic advertising, where they automatically buy digital ad spots through a third party.

Dropping some titles and increasing advertising in others yielded 30 % more sales in the second half of 1991, with about the same ad budget.

Local advertising accounts on Yelp rose 32 % to about 111,000 in the fourth quarter that was in line with estimates from market research firm FactSet StreetAccount.

It is all things in one: a website where people can learn about a business, a community where business owners can interact with their customers, a marketplace where retailers can sell goods and a platform for advertising.

And, of course, the more information Google's computers can glean about what's going on in the world at any given time, the more the company can refine its targeted advertising programs.

By offering search on the site, Facebook is now able to gather data that it can leverage immeasurably in the world of advertising: the way people think, what they care about and how this leads them to buying decisions.

Then in 1985 Procter & Gamble acquired Richardson - Vicks and decided to spend $ 30 million a year — about double R - V's budget — advertising Vidal Sassoon shampoos and conditioners.

Top executives didn't have any involvement in the alleged misleading of advertising, the Journal found, but a lawyer for Outcome told the Journal three employees were put on paid leave while concerns about conduct were reviewed.

Microsoft, for example, has reduced itself to heckling Google with two campaigns: «Scroogled,» about the alleged evils of Google's e-mail advertising policy (something that consumers have met with a shrug ever since Gmail's introduction nearly a decade ago); and the «Bing It On Challenge,» in which people on the street pick the search results they like best (which apes the old Pepsi Challenge — a campaign that defined Pepsi by what it isn't, and thus condemned it to being Coke's bridesmaid forever).