Thanks, Nathan Gotch... for the information
about anchor text please write something about running a successful AdWords campaign.
I want to know more
about this anchor text.
Not exact matches
Don't worry
about artificially incorporating keyword - rich
anchor text to rank for specific keywords.
Create a «link to us» page, where you provide information
about how people can link to you and which URL (s), logo and / or
anchor text they can use.
Instead, try to keep your
anchor text natural by spreading it across your inbound links in the right proportions (more
about this below).
SEO is
about more than meta tags, title tags, and targeted
anchor text.
Instead, use your
anchor text naturally, such as with a phrase like, «you can learn more
about link building here,» or even simpler with «according to AudienceBloom...»
If unpracticed optimizers have been given free rein on your site, check that you are not displaying identical
anchor text throughout, that titles are restricted to five or six descriptive words, that meta tags provide meaningful, unique information
about that page, that H1 and H2 headers are not simply vehicles for having keywords in larger, bold print, and that the body
text makes use of both short and long tail keyword variations.
In this improved version, the
anchor text is far more relevant, giving Google valuable clues
about what the link leads to — in other words, what the page we want to rank in the SERPs is
about.
As we've learned from the best practices around both inbound and outbound links,
anchor text that includes relevant keywords that more clearly indicate what the linked content is
about is best for crawlers.
Remember, these are inbound links, so be selective
about what
anchor text you choose to put your link with.
I bitch
about the folly of link bait and pagerank, I whine
about sandboxes and
anchor text schemes.
Finally, don't forget
about the «
anchor text» — the
text you use to describe the link on a page.
You want to make sure the
anchor text for the quality inbound links matches up with how you want the search engines to think
about the link itself.
The
anchor text of the links (the category and tag names) will also give search engines an idea of what your content is
about, helping you to rank for your targeted keywords.
But ultimately, Google decides how much juice leaves a particular page, and that Google WANTS to see your resources, your footnotes, your
anchor text that a person might actually click, like «learn more
about this» or «See the personal injury attorney blog».