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USA
About Blog IndiGo offers affordable
book marketing and promotion
plans.
Before we got to our exclusive story
about Amazon's KDP advertising program, we discussed tips on keywords, nonfiction primers for fiction
books and a
marketing plan that takes an hour a day.
Later I kept getting messages on my machine,
about one every three months: this is iUniverse and we want to talk to you
about a
marketing plan for your
book.
Amy Collins gives us some good advice
about planning ahead related to
book marketing and sales, not something I am particularly good at.
If you think
about these questions even before you submit your manuscript, you will be on your way to putting together an effective
marketing plan for you
book.
«Now it seems «I'll tweet
about my [
book]» is a
marketing plan.
If that's part of your
book marketing plan, then your Press Release must answer questions
about your
book.
You need a detailed
plan on how you will go
about marketing the
book.
In the next part of this article, you'll learn
about the editing, publishing, and
marketing processes for your 90 - day
book plan.
Also, if you're serious
about marketing your
book,
plan to send out at least 100 review copies to media professionals.
As Amelia and I were continuing the
marketing for our
book Write Your Book recently, we decided to try a Goodreads giveaway to raise awareness and obtain firsthand knowledge about a tactic that is included in many marketing pl
book Write Your
Book recently, we decided to try a Goodreads giveaway to raise awareness and obtain firsthand knowledge about a tactic that is included in many marketing pl
Book recently, we decided to try a Goodreads giveaway to raise awareness and obtain firsthand knowledge
about a tactic that is included in many
marketing plans.
Authors walked in to the store each week and Chandler was frustrated by the mistakes she witnessed: lack of editing, amateur cover designs that clearly looked self - published,
books priced inappropriately, and authors lacking a
marketing plan or an understanding
about the publishing industry.
So I thought I'd share the final lesson I taught today
about creating a digital
marketing plan to promote and ultimately sell your self - published
book.
I suggested he rethink his author platform completely, create a robust
marketing plan which he then implement, and lose the expectation that writing
books is all
about, and only
about, selling
books.
If you are a publisher or author with a
book that's perfect for summer reading — for adults OR kids — now is the time to make sure that your Amazon page is ready to go and you have a
marketing and sales
plan to get the word out
about your
book over the summer.
Your
marketing plan can include several other component, but it must answer the following question: how will you make sure your target customer knows
about your
book and is able to purchase it?
That being said, your information
about the Bright Shiny Object Syndrome hit home, especially as it was placed at the end of your methodical explanation of the 4 stages of a successful
book marketing plan.
This agency — one of those that uses an online form for sending in your queries — actually wanted more information
about the
marketing plan and
about my connections with libraries and the media in the area than it wanted
about the
book I was querying
about.
If you're a beginner writer and you're
planning to self - publish, you'll be thinking
about getting your
book fit for
market.
Last week I told you
about Bill Platt's new training called»
Book Marketing Master
Plan».
If you Google the search term phrase «author
marketing plan» you will find hundreds of articles
about why
marketing is so important for authors, and why authors need to work with their publisher in selling their
books.
Book publicity begins six to 12 months prior to release date when the marketing plan and book platform are written, and typically ends about four months after lau
Book publicity begins six to 12 months prior to release date when the
marketing plan and
book platform are written, and typically ends about four months after lau
book platform are written, and typically ends
about four months after launch.
Amazon vs. Hachette Dispute, Daring Greatly, and Wild Morels The New York Times Innovation Report, World Cup Soccer, Sausage, and Beer Hachette Buys Perseus, Elk Roast, and Strawberry Mint Sangria Liane Moriarty, Grilled Drumsticks, and Fourth of July Drinks Open
Book Management, New York Times Cooking, and Cherry Limeade C.S. Lewis's Mere Christianity, the Menu of My Dreams, and a Different Gin & Tonic How «Taste» Plays Into Publishing Decisions, Fall Meal
Planning, and a Gorgeous White Cosmo Seth Godin's New
Book, Fast Eddie's Chicken, an Editor's Rye Apple Pie Cocktail From Papyrus to Pixels, Union
Market, and the World's Easiest Recipe for Beer A Publishing Success Story, Mario Batali's Carbonara, and a French Andre 75 What
Book People Talk
About, Founding Farmer's Cornbread, and a Rye Apple Cider Cocktail Writer as Coder, the United States of Thanksgiving, and a Pumpkin Pie and Bourbon Cocktail The Most Beautiful
Book Covers of 2014, How to Actually Poach an Egg, and the New Beertail Trend
Each answer helps you clarify your objectives, learn more
about your readers and competition, and takes you one step closer to a personalized
book marketing and profiting
plan.
This episode is all
about book marketing, from platform building, including your website, email list, and social media accounts, to the importance of following a
marketing plan that fits the specific goals you have for your author business.
You need a hub — a central location for your entire
book marketing plan — so readers can connect with you, learn more
about your
book, and buy it for themselves and all their friends.
Successful authors learn everything they possibly can
about marketing, and they forge ahead with their own
plans, on a tireless mission to get their
book into the hands of everyone who needs it.
Learning
about tools such as digital
marketing will provide insight when you talk to
book publicity and
book marketing firms
about plans for your
book and expand the ways you can reach your
book's newest reader.
2) Add comments
about your
marketing plan for the
book and anything specific you'll do to promote the audiobook edition.
-- Formatting HTML newsletters — Formatting
books for Smashwords — Research
about the business side of being an author (e.g., how Street Teams work, how to
market a
book in a foreign language, podcasts that might be a good fit to have you as a guest, etc.)-- Scouting for bloggers to send
book review requests to — Pitching to those bloggers and tracking responses — Formatting (and perhaps light editing) of blog posts, or organizing content — Managing your Street Team Facebook group (posing questions to keep the group engaged, answering questions, sharing upcoming news, etc.)-- Creating box sets in Scrivener from individual novels — Moving works translated into a foreign language from Word into Scrivener — Scheduling tweets and Facebook posts (ones that don't require your direct input or engagement with your audience)-- Transcribing audio interviews or notes — For non-fiction authors, VAs can do an enormous number of tasks around webinars or other training you offer (e.g.,
planning and
booking the event, scheduling guests, managing registration lists, dealing with the back - end technology, creating and proofing slide decks, sending out advance information packages to the trainees, and then sending out follow - up information to the trainees, etc..)
As I kick off my
marketing plan I have prepared, in today's post I share with you what I am learning
about marketing my first self - published
book:
I understand Amazon is currently holding
about 40 % plus
market share in Audio
books and
plan to enter India trough their «audible» venture.
Mostly my
marketing was
about letting the
book speak for itself which is why the eARCs were so important to my
plan.
Explain to your prospective readers that — using the list - building magic you talk
about in your
book — they can develop a
marketing plan that automatically promotes their current
books and new publications so they literally earn money while they sleep.
Many items on the
plan will focus on low cost ways to get the word out
about your
book, however, authors are encouraged to set aside a bit of money for
marketing their
book including e-
book promotions, contest entries, and online ads like Facebook and Instagram.
In an earlier post, «Trade journals: The
book publicist's secret weapon,» I wrote
about trade journals and how they might fit into your
book marketing plan.
Before news of Barnes & Noble's
plan to explore alternatives, shares had declined
about a third this year in the face of concerns that the growing digital -
books market and competition from Amazon.com Inc. would squeeze out its 720 bricks - and - mortar stores while also leaving it with little
market share in the digital world, where its Nook e-book reader followed in the footsteps of Amazon's Kindle.
However you go
about doing it, the first crucial step in your
marketing plan will be learning who your audience is (or will be) and what
books they prefer.
Every time I speak
about the need for a business
plan for a
book or blog — or a blogged
book — someone asks me the same question: How do you find the
market for your
book and analyze it?
Take some time to learn
about book marketing, then develop a
plan that incorporates tasks that will help you get your
book title in front of its target audience.
If you're a writer, and you've written a
book (or multiple
books) you
plan to self - publish, the
marketing aspect may not be something you've spent a lot of time thinking
about.
Many people care
about selling you a product, Heather and Shelley genuinely care
about you and answer questions in detail... I came away from the course with a greater understanding of what to do online to increase the sales of my
book and a clear
marketing plan to implement.
Learn more
about getting a
Book Marketing Plan here.
Sometimes, thankfully, this can be quite painless, but on certain days, Mondays usually, there can be quite a long list... I usually have lots of emails from authors asking
about marketing plans for their
books.
Also include information
about the awards that you have won and your specific
marketing and promotional
plans for this
book and the new audiobook.
In this interview, I talk with Jay Baer
about his well -
planned book marketing campaign, and we delve deep into how to become a New York Times bestselling author.
Without readers no one will know our
books exist so
plan on taking time to
market your
book — even if you don't care
about making money.
We'll be discussing what authors need to know
about market research, and what they should research as they
plan, write, promote, and profit from their
book.
It will contain information
about the author, the
book outline, sample chapters and a
marketing plan.