Read the latest on author marketing tips, book promoting tricks, and news
about book publicity in the modern age.
Read the latest on author marketing tips, book promoting tricks, and news
about book publicity in the modern age.
Read the latest on author marketing tips, book promoting tricks, and news
about book publicity in the modern age.
Not exact matches
In many ways, the publicity about the «tell - all» book — not to mention last summer's scandal in which former HubSpot executives allegedly attempted to obtain a predraft copy — has usurped the tale told in the book itself, of Lyons» career reinventio
In many ways, the
publicity about the «tell - all»
book — not to mention last summer's scandal
in which former HubSpot executives allegedly attempted to obtain a predraft copy — has usurped the tale told in the book itself, of Lyons» career reinventio
in which former HubSpot executives allegedly attempted to obtain a predraft copy — has usurped the tale told
in the book itself, of Lyons» career reinventio
in the
book itself, of Lyons» career reinvention.
I dare say, that if someone other than the Pope had written such a
book, it would not have gotten the same amount of
publicity and more people would have remained
in the dark
about this.
Jesse (Hawke) has written a
book about his previous romantic encounter and is now back
in Paris for a
publicity tour, signing autographs at the Shakespeare & Co. bookstore.
For it to have
book marketing value, it has to have a direct link to your
book or something
in your
book (for example, the author of a novel or children's
book telling Raggedy Ann's «real» story could create Raggedy Ann Day), and you have to spread the word
about the special day you've created (
publicity is a good option).
And Amazon will talk to its customers again and again
about a particular
book, making for a more prolonged marketing campaign than is common
in traditional publishing, where a new title often gets just an initial blast of
publicity.
Your
book publicist,
in fact, is supposed to care
about your
book publicity project as much as you do.
Book publicity campaigns also involve book publicists, or authors (or their publishers) who are promoting themselves, looking for news hooks and opportunities to speak in the media (or write op - eds pieces, articles, or blogs) about what's unfolding all around
Book publicity campaigns also involve
book publicists, or authors (or their publishers) who are promoting themselves, looking for news hooks and opportunities to speak in the media (or write op - eds pieces, articles, or blogs) about what's unfolding all around
book publicists, or authors (or their publishers) who are promoting themselves, looking for news hooks and opportunities to speak
in the media (or write op - eds pieces, articles, or blogs)
about what's unfolding all around us.
Writing a press release, a form of traditional
book marketing, is a way to spread the word
about your
book in an attempt to get
book reviews, interviews and other forms of
publicity.
In a recent interview MediaShower interview, Ms. Miller shares advice
about online
book promotion and author
publicity.
Publicity is often more
about getting people to recognize who you are
in a world of oversaturation — rather than sparking
book sales.
And this workbook is so affordable, especially considering the high fees a publicist would charge to create the essential media relations tools you'll learn
about in Build
Book Buzz
Publicity Forms & Templates.
I literally just wrote,
in an email to some writer friends
about my own
book publicity efforts, «I'm going for the long haul.»
«I didn't have any sort of following or even a Facebook page or anything when I first published, so I just typed
in something like «
book publicity», found some things
about blog tours.
For example, there may have been no more than 40 people or so
in a fast - paced, tweet - storm of a session on what authors need to know and do
about promotion and
publicity for their
books.
Authors and publishers are welcome to visit Smith
Publicity at BookExpo America 2013 — held in the Javits Center in NYC, May 30 to June 1 — to meet us and ask any questions about book publicity and p
Publicity at BookExpo America 2013 — held
in the Javits Center
in NYC, May 30 to June 1 — to meet us and ask any questions
about book publicity and p
publicity and promotion.
In an effort to clarify some of that confusion, I would like to address a few FAQs
about book publicity.
In many ways, when a
book is
about to publish,
book publicity opportunities are just beginning.
When we went into our meeting with our
publicity team, we were full of grand and fantastic ideas
about how to promote and market our
book, and were wildly enthusiastic
about having a giant corporation that specializes
in successfully publishing
books behind us.
Corinne Liccketto, Sales and Marketing Manager and
Book Publicist with Smith
Publicity, spoke specifically
about the need for self - published authors to establish for themselves a complete brand, as well as establish their credibility
in either a non-fiction platform or as a writer who has believable expertise
in that area.
When I talk
about excellence
in the
book promotion and
publicity industry, the first name I always say is Rick Frishman!
The goal
in any
publicity campaign is to reach target markets and get people talking
about your
book.
Bottom line: Finding a blogger to interview you
about your work is one «arrow
in the quiver» of a
book marketing strategy and one that can lead to new fans,
publicity and increase
in book sales.
About Scott Lorenz Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that specializes
in book marketing and author
publicity.
Keep
in mind the publisher's
publicity team is working for the publisher, not you, and while you may have all kinds of great ideas
about your marketing and
publicity campaign, they'll first focus on their goals for the
book rather than your own.
The Random Acts of
Publicity saw
about 500 people join us
in promoting their friend's
books for a week.
In this Q&A,
book publicist Jessica Glenn of MindBuck Media talks
about what to look for when hiring a freelance PR pro and how to make the most out of a tight
publicity budget.
Sure, you can do something outrageous, hoping to get your
book title mentioned
in the resulting firestorm, but if your
book isn't
about train wrecks and disasters, does it really do you any good to get
publicity linked to either?
We're focused on sparking conversations
about books and authors
in fun, fresh ways: merging traditional
book publicity with the rapidly evolving, new, and vast ways to promote online and through social media.
• An inside look into a
book's packaging If you're being published by a traditional publisher, a lot of people are involved
in decisions of your
book title, what the jacket looks like, the
book's marketing and
publicity and everything else
about the
book's development and publication.
In an effort to obtain
book publicity for my author clients we'll create a
book trailer
about the
book.
The
publicity department is responsible for dealing with the broadcast and print online media, all potentially powerful assets
in getting the word
about a new
book.
Smith
Publicity surpassed our expectations
in getting word out
about our company,
books and authors to millions of people who did not know
about us.
I can't say enough
about the wonderful job the people at Smith
Publicity did
in promoting my
book.
Search Optimization Tools for
Book Publicity What does a petite model who wrote her memoir in an Apple store, know about book market
Book Publicity What does a petite model who wrote her memoir
in an Apple store, know
about book market
book marketing?
Melissa's
books are inspired by the disappearance of her cousin Ursula Barwick and the
publicity from her debut Amazon bestseller Write
About Me, resulted
in a new investigation into Ursula's disappearance.
Book promotion and
publicity used to be
about securing pre-publication reviews
in national newspapers and relevant magazines.
Brickhouse has taught
about the art and craft of memoir writing and
book marketing and
publicity at the Columbia Publishing Course, and other venues across the country and
in Mexico.
From many years ago — when we became the very first
book marketing company to secure a full page feature story
about a self - published novel
in The New York Times, to the ever - evolving
book publicity strategies we continually develop for self - published authors — we have earned the reputation as the premier
book marketing agency for self - published
books.
In this issue: Article: Five Factors to Consider Before Engaging a
Publicity Firm Tips for Authors: What to Know
About Your
Book — and Yourself — Before Starting a
Publicity Campaign (more...)
Few authors catch lightning
in a bottle twice because there's nothing scientific
about the relationship between a
book publicity campaign and an increase
in the number of
books that you sell.
In this issue: Article: Why You Should do EVERY Radio Interview You Can September's 5
Publicity Tips Tips for Authors — 5 FREE places to post a press release
about your
book (more...)
So, I use the soft sell
in my approach for
publicity about me and my
books.
I just got
in a box of my new
book which I will be talking
about on the Today Show on Thursday and I barely looked
in it because the publisher has done so little for
publicity (I already do the Today Show so they didn't get that for me).
She argued that authors have always been best placed to talk
about their work, and «have always had the opportunity for vital involvement
in the
publicity for their
books.
A self - published author recently wrote
in asking
about how to pitch a certain radio show and I thought this would be a good time to make it clear that while I offer general
book publicity tips, I wouldn't be able to offer suggestions for how to pitch specific shows / writers for the same reason that a doctor might suggest that you eat well and exercise but wouldn't walk you through how to remove your appendix.
Book reviews are considered very good
publicity and no one complains
about authors paying for advertising space on relevant websites or
in magazines.
Again, there is still nothing as effective
in spreading the word
about your
book than traditional
publicity!