Sentences with phrase «about brand appeal»

Not exact matches

Plank likes his chances, in part because the wide appeal of Under Armour's locker - room aesthetic and barking brand voice could transfer to any number of connected products (think: Future Girl), but also because he now has more fitness data about users than even the leading tech companies.
«While it's possible for just about any brand to use Instagram, the platform itself is most appealing to brands and industries that are more visually oriented,» Peters adds.
BlackBerry's hope is that it will appeal to the elite smartphone user that its brand used to own: The affluent, workaholic doer who cares less about trends and logos than getting things done.
In 2016, Hershey bought Ripple Brand Collective, the maker of barkTHINS snacking chocolate, a brand that emphasizes attributes such as fair - trade cocoa and non-GMO ingredients to appeal to people looking for snacks they feel better about buBrand Collective, the maker of barkTHINS snacking chocolate, a brand that emphasizes attributes such as fair - trade cocoa and non-GMO ingredients to appeal to people looking for snacks they feel better about bubrand that emphasizes attributes such as fair - trade cocoa and non-GMO ingredients to appeal to people looking for snacks they feel better about buying.
Verena Schley, head of marketing at Kerrygold said, «Given the strong awareness and popularity of the Kerrygold brand and the appeal of a special festive limited edition design we are very excited and confident about this new range.»
I only write about products and brands that I think would be appealing to my own family and yours as well.
Iain Duncan Smith's «workfare» programme was branded illegal in October, when he lost an appeal against a court judgement which said the department had failed to give welfare claimants sufficient information about what would happen if they refused to take part in free work for high street companies.
It appeals to me on a soul - deep level, because it's branded as a way to «get excited» about all the green stuff.
That is what really appealed to me about this position — because Pinch is a growing business, there's the opportunity to work on so many new, exciting things and actually see the difference I'm making as the brand continues to expand.
I'm not too sure about this one, and I think the reasoning for diminishing the brand appeal by shortening the -LSB-...]
Given the appeal of the Range Rover brand and the Velar's adherence to its brand values, this Brit should give the Germans plenty to worry about.
VW brand board member Arno Antlitz told Autocar, «The Beetle and Scirocco are representatives of an emotional and appealing class of vehicles, but it [VW product planning] is not always about continuing cars from one generation to the next.»
You can tell this 2011 Jeep Grand Cherokee has been pampered by the fact that it has less than 24,143 miles and appears with a showroom shine.More information about the 2011 Jeep Grand Cherokee: Introduced in 1992, the Grand Cherokee is a signature vehicle for the Jeep brand intended to appeal to buyers looking to go off - road and those who enjoy a luxury SUV.
The brand's aesthetic, feel and prestige still hold a lot of appeal, especially to aspirational younger buyers, and (grumblings about option and pricing schemes aside) the new A3 slots into Audi's already well - rounded lineup nearly seamlessly.
If you're confused about the Black Badge aura, maybe this will help: «Black Badge is an attitude to life, an aspect of the Rolls - Royce brand that appeals to those people who are elusive and defiant, the risk takers and disruptors who break the rules and laugh in the face of convention,» says Torsten Müller - Ötvös, Chief Executive Officer Rolls - Royce Motor Cars.
This flagship luxury coupe's proportions, stunning design and performance make a strong statement about our brand's emotional direction and will grow the Lexus luxury appeal globally.»
Speaking of sporty: much of the talk during the media presentation was about appealing to a younger crowd — remember, the C - HR Concept wore a Scion badge, before that brand went kaput — which, according to Toyota, means agile handling is a top priority.
This flagship luxury coupe's proportions, stunning design, and performance make a strong statement about our brand's emotional direction and will grow Lexus» appeal globally.»
People talk about an «author brand» and, yes, this is important also because this is what will make you stand out from the crowd and appeal to your ideal reader (think of it as packaging).
«I think the first steps with the website are you want to be thinking about the branding that you have on it and making sure that whatever your most recent book is or whatever your series is, that that's very plain and clear in the branding of the site, and that it's clear what sort of books that you write and that you're appealing to your target audience.
In general, the price seems to be what is most appealing about this brand of dog food.
«The kind of consumer that identifies with our brand is someone who appreciates thoughtfulness in every aspect of product design and quality, shares our mission in being socially and environmentally responsible and is passionate about celebrating an active and fulfilling pet parenthood,» says Will Chen, founder and managing director for P.L.A.Y. «Our products allow people to further integrate their pets into their home without sacrificing style or aesthetic appeal
Jo Berrington, vice president of branding at Yotel, talked with RewardExpert about the company's worldwide appeal.
Fromm says that, while he doesn't think millennials are particularly averse to posting about a brand online, it has to have some clear value for them — whether they're sharing for points or simply because they find the message of the campaign appealing.
Whatever you think about this controversial company, they have a lesson to teach in terms of integrating sustainable practices into a brand that has much broader appeal than your average «green» apparel.
The brand name association Rx & D issued a statement saying it is happy about the patent - term extension and an improved right of appeal for some types of litigation.
Although this might not seem controversial, it, in fact, is quite so with different appeals courts around the nation looking at Marty Singer statements on behalf of Cosby and coming to different conclusions about whether denying a rape allegation and branding someone to be a liar can be read as more than an opinion.
But where Samsung's front - running smartphone brand has previously brought us iPhone alternatives, devices with natural appeal, and life companions, this year's halo device is all about the «glam» — at least on the marketing copy.
I offer an objective eye and a very strategic, «dig - deep» approach to gathering information and capturing compelling facts about your career that translate into visually appealing, sharply written career marketing tools for your online and offline brand presence.
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