Sentences with phrase «about brand authenticity»

Deb Dib, an NRWA founder and editor / publisher of the initial NRWA newsletters, talked about the brand authenticity and the power of embracing and revealing one's own vulnerabilities to engage and assist clients.

Not exact matches

If your brand is one that is primarily profit motivated, doesn't care about people and lacks purpose, authenticity isn't going to be particularly helpful unless you're attempting to connect with those who have a similar mindset.

It ranks Facebook, YouTube, Instagram, Twitter, Snapchat, and LinkedIn on security, community, user experience, and content authenticity and shareability to help brands and marketers make informed decisions about what platforms to spend their marketing and branding dollars on.

Agon, 60, spoke with Fortune about the future of shopping malls, brand authenticity, and navigating the «digital tsunami.»

Brand owners are increasingly using packaging as an opportunity to connect with consumers in new ways: reinforcing their brand images; gaining sales and customer loyalty through limitededition and exclusive packages; establishing product authenticity; and giving consumers access to the information they want about the product or the bBrand owners are increasingly using packaging as an opportunity to connect with consumers in new ways: reinforcing their brand images; gaining sales and customer loyalty through limitededition and exclusive packages; establishing product authenticity; and giving consumers access to the information they want about the product or the bbrand images; gaining sales and customer loyalty through limitededition and exclusive packages; establishing product authenticity; and giving consumers access to the information they want about the product or the brandbrand.

«The Chevys brand is about California freshness and authenticity.

Before you undertake this project, do a thorough research on the authenticity of the product you are selling after which then publish an article about the brand or post a banner which links to the affiliate weblink to your site, like this one here.

«When I look and think about Harlem, I see two very specific issues: the political economy and authenticity,» he said, speaking of Harlem as a brand.

The second study, involving 167 people at a shopping mall, explored perceptions of authenticity that may have influenced responses in the first study; participants were shown prototype packaging for a new board game and pamphlets describing the brand and asked about their reactions.

Foulkes said, «We've reached out to many of our beauty brand partners, many of whom are already thinking about this important issue, to work together to ensure that the beauty aisle is a place that represents and celebrates the authenticity and diversity of the communities we serve.»

Matt Dahlgren, Capcom USA's director of brand marketing, backs him up, explaining, «The core of the brand is about bettering yourself and becoming a true warrior,» a quest for authenticity.

Just as honesty about career experience, skills and qualifications is critical, job seekers should never compromise the authenticity of their personal brand.

If personal branding is truly about authenticity, then it seems to me, re-branding is an oxymoron.