Sentences with phrase «about brand positioning»

Here's how and why you need to think about your brand positioning.

Not exact matches

In other words, it's more than just a figurehead position — it can involve appearing at events, flying to other countries to represent the brand, and meeting with people about potential partnerships.

Next week in this series we will talk about how to create a personal brand positioning statement to make this all much more specific to you.

Many people have different interpretations about what brand positioning means.

Before his talk, Berger told me over coffee that he's not so sure about the of - the - moment advertising strategies often positioned as the only way business owners — especially small - business owners — can expand their brand and engage consumers.

He campaigned for the position of Brand Ambassador and was persistent about it.

Instead, about three - quarters of the submissions I received read more like brand positioning documents or press releases than actual editorial content.

ABOUT THE PRESENTER Social media strategist, brand marketing specialist, public speaker, and coach Meg Coffey is uniquely positioned to provide a holistic range of services to individual businesses operating in niche industries.

«If we just think about promotion, I think it depends on the brand, because we're in very different positions on each brand,» Peck said Thursday in an earnings call.

«We were looking to create a space for partners to have an easier, unique business experience, and not only continue to position us as the most reliable brand in the industry, but also as the brand that's thinking about our customers first in a demonstrable way.»

«This book helped me realize that being authentic would help me find my customers... I began to get more customers I really loved to work with, I began to feel better about my personal brand and my positioning, and I felt confident that I could make any sort of adjustment that I needed to in the future.»

Social media has also had an impact on me personally in my position as CEO, because it allows me to see exactly what people are saying about our brand.

That's because brand is not about marketing, but about holding a preferred position in your marketplace that offers a brand promise and fulfills it in everything you do.

Amid growing concerns about the health effects of cheese, plant - based milk options such as almond and coconut brands have become popular alternatives, capitalising on the growing interest in digestive health by positioning products as easier to digest than dairy options.

News of the new partnership comes as A-B has launched a «Think Big About Beer» advertising campaign in hopes of positioning the Goose Island as an urban beer brand and turning around double - digit off - premise sales declines of its core products, aside from Goose Island IPA.

We have been listening as we've developed our new initiatives and it's clear that franchisees share our excitement about the new brand positioning and design but also the implementation of more effective operational systems,» said Cicis CEO Darin Harris.

They need heavy investments pumped in them into research, so they can continue to evolve and innovate to stay relevant, those Basket Mouth and Bovi you see, have heavy - budget managements who take the business extremely serious, they are very deliberate about growth; comedy dynamics, current affairs, brand positioning, performance evaluations, audience psychology, market segmentation, etc simply put — there is a Science and an Art to Comedy!

«If you are going out into the job marketplace, you need to be thinking about how you want to position your online brand and whether this stands for someone intelligent, dynamic, smart, interesting, and innovative, or for someone who is not.»

That is what really appealed to me about this position — because Pinch is a growing business, there's the opportunity to work on so many new, exciting things and actually see the difference I'm making as the brand continues to expand.

Thinking about approaching publishing from the sidelines, as you mentioned earlier: it's difficult for young publications to establish a solid position in the industry without building relationships with big brands, PR companies, agencies and the like — who all have a big influence on what is «approved» or not.

By Diane Small One thing I love about ethical fashion brands is that it's very rare that they'll depict models in the typical, somewhat degrading positions mainstream designers show them in (in fact, I personally have never seen one!)

To maintain this position we continued our fruitful partnership with SOD Technologies and are now happy to report about the arrival of a brand new SkaDate BlackBerry App later this month.

GDI recently sat down with the CEO of premium dating brand EliteSingles, Jeronimo Folgueira, to ask him about how the Berlin - based company has navigated these tricky few years, and what position they are in now.

Though more mainstream - oriented audiences will not be on board with Ahn's brand of subtlety, for those willing to fully invest themselves, Spa Night offers a carefully considered story about identity or rather identities, with David having to figure out a way to accommodate his orientation and his position as the only child of Korean immigrants in L.A..

More information about the 2011 Volkswagen CC: With great understated styling and upscale standard features such as heated front seats and rain - sensing windshield wipers even on the base Sport model, the latest sport sedan from Volkswagen is positioned to fight well - known European luxury brands like BMW's 3 - Series.

Mini wants to move its brand upscale and into a premium position and is not coy about playing up its membership in the BMW Group.

Felix is about to stage a brand new production of The Tempest, starring himself as Prospero, when he is unceremoniously ousted from his position as artistic director at the Makeshiweg Theatre Festival.

For awhile now I've been thinking of writing a book about starting an online business: I usually talk about writing, publishing and book marketing — but those topics are closely related to branding, positioning, building an online platform, making products that people want to buy and letting them know about it

For awhile now I've been thinking of writing a book about starting an online business: I usually talk about writing, publishing and book marketing — but those topics are closely related to branding, positioning, building an online platform, making products that people want to buy and letting them know about it And there are SO many people who dream about...

The salesman in me understands that frequency is key, but the marketer in me understands that sales and marketing are after different goals — sales cares about selling today, marketing is about positioning my brand (if bitter, old, cynical, clown - hating alcoholic misanthropes are a brand).

I've never been the type to position myself on the bleeding edge of whatever new strategy or technology that comes along, so it's not a surprise that when I recently learned about Street Teams, what was brand new to me has apparently been around for a while.

«With two strong brands, Alpine Guru and Villa Guru, and an impressive complementary portfolio of luxury properties worldwide, Alpine Guru offered us a unique opportunity to invest into the UK market and strengthen our positions within both the ski and villa rental markets - something we're delighted about.

«We are very excited about consolidating our relationship with Marriott by bringing the Marriott brand to Cali and strengthening Marriott's position in Colombia.

«We were taken by the new concept and positioning of the Courtyard by Marriott brand, and are very excited about developing this property with Marriott International in Lima,» said Alfonso Brazzini, President of the Board of Inversiones la Rioja.

Englefield Green, UK About Blog Shaken & Stirred - Influential Brand Profiling and Positioning Frequency about 3 posts per mAbout Blog Shaken & Stirred - Influential Brand Profiling and Positioning Frequency about 3 posts per mabout 3 posts per month.

But see the trick: by marketing the brand as non-alarmism and by using a strategy whereby only the lower limits of justified disingenuousness gets defined, lukewarm black - hats target just about every rational positions.

In addition to advising our clients about their online brand positioning and strategy, Jordan works incredibly hard researching and writing about the changing legal profession.

Its position on the front page of the paper suggests it's going to be read by the managing partners, who will worry about potential damage to the value of the brand.

Ever since the introduction of the Nexus brand, the search engine giant had positioned the phones as cheap alternatives to the expensive flagships from the likes of Samsung, Sony, and LG, yet providing solid hardware specs and features that just about match what the flagship handsets offer.

I would have liked to find a louder speaker in a better position, and the lack of notable features means it won't stand out from the crowd, but there's genuinely a lot to like about this own - brand handset, especially with the alluring sub - # 200 price tag.

Showing up late to work, not turning in assignments, getting off task, taking an extra long lunch or otherwise not meeting basic expectations will let your boss now that your promise to be committed to the position was about as empty as your chair at your brand new desk is about to be.

To communicate your brand effectively, start with aligning the content of your resume summary with your social media profiles to reinforce what position you are targeting and how you go about doing your job.

When someone asks you to tell them about yourself, you've been given a golden opportunity to communicate your well - rehearsed personal brand positioning statement.

After asking a significant number of questions about the position and the role within the company, it became clear that I would be the only person behind the marketing strategies of several large brands.

To take this a little further, personal branding is all about differentiation — defining what makes you unique and different from your competitors, and communicating those qualities in personal marketing content (resume, biography, LinkedIn profile, etc.) designed to position you as a good fit for your target audience.

I'm passionate about helping job seekers, career professionals, thought leaders, rising stars, and high - level executives strengthen and clarify their brand stories, effectively communicate their value, and position themselves for jobs they absolutely love.

The difference between the two is that objective statements talk about what you want in a job; professional summaries recap your job - seeker «brand» and explain why you're the right fit for the position in question.

Adjust your written brand positioning statement to comfortably answer the dreaded «Tell me about yourself» initial interview question.

Create an executive brand positioning statement to be used in your career marketing materials (resume, bio, LinkedIn profile, etc.), to transform into an «elevator pitch» to introduce yourself when networking, and to answer the «Tell me about yourself» question when interviewing.

This type of online profile can help contribute to your professional branding, direct what recruiters can see about you, and further position you as an SME (Subject Matter Expert).