Sentences with phrase «about brand story»

While here, we did the following short video interview about brand story:.

When creating your email signature, assume that the email recipient will know nothing about you, but will want to know about you and be directed to more information about your brand story.

Read more about our brand story.

Not exact matches

Branding is all about telling a good story and nonprofits have an edge on this storytelling tool.

Social media posts tell a story about you and your brand.

And while that's a great story about the power of branding as a strategic - marketing tool, the truth is Intel would not enjoy the reputation and market share it has today if not for the fact that it designs and manufactures industry - leading microprocessors.

She is passionate about helping brands leverage content to share their stories with the world.

Western - based global brands such as Starbucks and Unilever have done a remarkably good job at telling their social stories — think about 100,000 Opportunities and the Dove Self - Esteem Project.

But to do it in a purposeful and fun way that still created brand engagement but it ultimately drove to conversion — because we drove a million and a half people to our site and we were able to tell deeper product stories and get them to think about our brand in a very different way.

These days, it is all about being «transparent» and telling a story about how brands big and small formulate their products — in a healthy way.

The boycott is a cautionary tale about the risks entrepreneurs take, and it's also a marketing lesson about knowing your customers, and getting in front of the story you tell about your brand.

There are other personal - brand success stories out there — Martha Stewart, William Shatner — but what is remarkable about Jay - Z is that he has managed to become extremely popular, and extremely wealthy, by ruthlessly leveraging his own personal credibility.

They'd like to feel they know the artisan that did the handiwork, and they like brands that tell stories about people.

Thanks to the Facebook - owned platform getting serious about attracting businesses, and launching exciting features like live video and Instagram Stories, a lot of brands are going to start promoting themselves on «the gram.»

Raj Peter Bhakta, the founder of Shoreham, Vt. - based WhistlePig whiskey, and his wife, Danhee Kim, who runs sales and marketing, say that bringing their new hires up to their farm generates authentic bonds between the staff and gives new hires a chance to build their own, firsthand stories about the rye whiskey brand, which prides itself on being distinctive and irreverent.

As with all the other core elements of the Brand Mapping Process ©, the Signature Story applies equally to your personal, team or business brand — and there will be times when the primary means through which you share about your brand will be your Signature SBrand Mapping Process ©, the Signature Story applies equally to your personal, team or business brand — and there will be times when the primary means through which you share about your brand will be your Signature Sbrand — and there will be times when the primary means through which you share about your brand will be your Signature Sbrand will be your Signature Story.

I believe that some of the fundamentals needed to make a story resonate in real life can be carried over into online storytelling about your brand.

In this highly personal interview, Branson reveals stories about his childhood that give an insight into what drives and motivates him today, and how he built the Virgin brand.

Think about the power of augmented reality for your business, and how you can encourage customers to immerse themselves in your brand story.

So in terms of recruitment, telling a great story about your brand is an effective way to attract great talent.

Think about your brand's origin story - why did you start in business?

The companies we call «super brands» use their unique (and sometimes personal) story to connect with customers in a way that makes them feel special; customers feel that they're in - the - know about who the brand is and what it offers.

When telling stories online, pictures can powerfully relay behind - the - scenes stories about your brand, your office, and your staff.

In putting together a sidebar for that story about the most important FPS games in the history of the medium, I noticed a fascinating trend that seems to say something poignant about the times we're living in: brand has become a stronger selling feature than the artist, at least in games.

But how do you go about creating a truly impactful brand story?

Disneyland announced details on Thursday about the brand new Pixar Fest, an event that encompasses all things «Toy Story,» «Cars,» «Inside Out,» and more.

[24:40] Most entrepreneurs attempt too many businesses in the beginning [24:50] Find your flagship, that you will commit everything to [25:20] Business is also about your own psychology [25:30] Master one thing at a time [26:30] Massive focus and big risks [27:00] The 3 beliefs you must have when starting a business [28:00] Learning how to maximize [28:20] The business you're in and the business you're becoming [28:50] The 80 % of what I do [30:00] The business you are in and the business you are becoming [30:20] Intertwining your personal and professional brands [31:30] The importance of intent [33:20] Tony's take on social media [34:00] Why Tony prefers audio over text [36:40] The value of Facebook Live [37:20] Tony's social media director weighs in on Instagram Stories [38:00] Success without fulfillment is the ultimate failure [39:00] Learning how to master the mind [39:40] What's a magnificent life for you?

The article provides perspective into why the «About Page» (or section) should become a more central piece of an organization's story and brand.

Engaging and useful content that tells brand stories about customer use of products and services is the kind of content that inspire both sharing and conversion outcomes.

Could stand to learn a few things about becoming a recognizable name, a household brand or a leading expert like my clients who have appeared on the major national TV shows, in the most prestigious magazines, radio shows and Internet sites... and have helped sell millions of dollars worth of my clients» books, products, professional services, and promoted causes that have changed the world for the better, using popular media to tell their stories for over two decades?

The second time we looked at this, we saw the Findus twist bring new energy to the story and as the chart shows, Tesco's Buzz score — which tracks whether consumers have heard something positive or negative about a brand — went further down and is only showing the very first signs of recovery in the last week.

Instead, I sent people from a promoted pin to an article engaging them in a story about my brand and products.

She's been writing about coworking and the sharing economy since 2009 and now works with space operators and service providers to amplify their stories and brand.

Even if stories are written about you, such as press releases or other third - party coverage of your business, you'll usually get a linked mention of your brand name that users can follow to get to your site.

I could talk about how consumer staples have very little fluctuation in their demand or how major brands like Colgate - Palmolive own valuable shelf space in stores, but I think the chart below tells a better story.

Leonard's» story about his journey from overcoming poverty to being able to successfully built his own personal brand and becoming an expert in building a personal brand

«Sometimes, lighter is better» Ad Age's E.J. Schultz looks at the back story on that Heineken campaign everyone's talking about, the one with an ad that Chance the Rapper branded «terribly racist,» where the tagline is «Sometimes, lighter is better.»

Certainly there have been lots of things that have been swirling around [about] Uber, but I'm interested in telling the story about the service and what is happening from the brand standpoint.»

While this strategy works just fine for large publishers that already have established brands and get thousands of shares on any new article they publish (such as Mashable or TechCrunch), a more pragmatic approach is needed for just about every other business.It's true that getting quality inbound links starts with great content on your client's website, but the missing link is getting journalists, contributors, authors, and editors at quality publications to become aware of that content so that they can link to it when writing relevant stories / articles.

The whole story about some god punishing a person for all of eternity for not believing in your particular brand of religion might scare a child enought to believe but most adults are way past such a silly concept.

Just as the supermarket tabloids don't tell the true story of Brand and Angelina, I try to put out of my mind everything that Christian tabloids of today (sermons, books, Bible studies, etc), tell me today about Adam and Eve.

I like how all those tales and stories are false... unless they are tales and stories about your personal brand of deity.

feels like an excuse to laugh at the personality and foolishness of Tommy Wiseau in brand - new ways, but it also humanizes him, establishing a strong central story about a lopsided and perplexing friendship between Tommy and his longtime best friend and filmmaking partner Greg Sestero (played by Franco's real - life brother, Dave Franco).

But really, our brand was so much bigger than that: it is the story we are telling and it's reflected in the way people think about us.

I often banged the drum of «brand» for our organizations: what is the story we're telling about this company?

Getting a story about your wine brand published in a trade publication is about more than just having a great story.

They had bought brand new wooden blocks for the children's library and held a block party for the kids to play with them and hear stories read to them about shapes.

We cook a lot in our rental oven and are great about keeping the outside spotless (seriously, it looks brand new) but the inside... well that's another story.

I find I'm a happier blogger when I forget about terms like «building your brand» and instead focus on sharing my simple stories and the recipes that I'm confident will resonate with my readers.

«We've recently revamped our website, Campero.com, to improve the online user experience, share more about our brand's story and highlight other key brand attributes that are important to our fans,» said Federico Valiente, Pollo Campero International's brand lead.