Sentences with phrase «about buyer personas»

When discussing personas, we usually talk about buyer personas and how identifying them can help you create marketing people really love.

Most people who are learning about buyer personas believe a few phone calls will do — and that win / loss interviews is what is meant by buyer interviews.

Go back to the drawing board and be more thorough about buyer persona research, pain points, and buyer needs.

This is a very common misunderstanding about a buyer persona.

I have been evolving the buyer persona development process as well as have been writing about buyer personas for the last eight years now.

To me, this data point is more than just about buyer personas.

You should take a similar approach when thinking about your buyer personas.

We desire to find out as much as possible about a buyer persona.

Consider what you know about your buyer personas and their interests while you're coming up with a topic for your blog post.

The downside is that this confusion creates a perception among senior executives about buyer personas that is off the mark.

People, it's time to get real about buyer persona research.

While I am extremely excited about the building awareness, I am also seeing with much concern people writing and talking about buyer personas and clearly getting it wrong.

A great way to learn about your buyer persona is at conferences.

I would certainly recommend talking to Tony about buyer persona development to move from generic content to real segmentation that identifies with your audiences.

To learn more about buyer personas, as well as what it takes to put them into practice, take a look at the following SIngle Grain infographic, «Target Acquired: The Science of Building Buyer Personas:»

I strongly recommend talking to Tony about buyer personas and positioning your company's story.

I'll spare the details here, as I've written much about buyer personas in other posts, but you can not win the moment if you're not completely clear about who you want to connect with, and where they are in their journey.

A while back, Barbra Gago wrote a post for CMI — 4 Questions Answered about Buyer Personas — in which she shared an excellent tip for adding a human touch to your personas:

Here Tony and I discuss the concept of and misperceptions about buyer personas, and what it takes to extract full value from them.

Great point about buyer persona development.

I follow and use Tony's principles and fundamentals about buyer personas to improve prospect and customer engagement.

Where misinformation about buyer personas is rampant.

My partner Ruth talked about Buyer Personas on a previous post — the same ideas apply here.

One of the main misunderstandings about buyer personas I've seen both by providers and companies is that the starting place is with the title and role of the buyer.

In addition to the information on the Goal Centric site, what resources exist for companies wanting to learn more about buyer personas?

I've been talking about buyer personas for more than a decade and I learned everything I know from Adele Revella, the world's leading authority on buyer personas.

However, what people don't often tell you about buyer persona development is that collecting the data to create them is a lot of hard work.

Twitter helps B2B companies to connect with audiences, gain insightful feedback, and learn more about their buyer persona.

I still can recall the look on executive's faces when we started talking to them about buyer personas back then — as in — «what are you talking about!?»

Our web content writers write persuasive content after doing thorough research about buyer personas.