And there we were, holding the DBW vigil with Bishop Shatzkin; chanting BookRepublic numbers
about ebook adoption with Brother Marco; beating our breasts with Friar Matteo:
They have asked this question, along with others
about ebook adoption, library usage, and device ownership, in surveys over almost the whole ebook adoption cycle.
Optimism
about ebook adoption in schools has run high for the last few years, but this study provides some interesting news.
Not exact matches
One of the early
adoption markets for tablet use, K12 digital textbooks, and a thriving e-commerce site to offer
ebooks was India, but recent reports have shown somewhat stagnant responses, which experts have attributed to a lack of reliable wifi and internet connectivity throughout the country, as well as concerns
about posting credit card information on unreliable digital infrastructure.
For
ebook reading consumers, we came across brand - new or limited edition devices from four different companies today, including Bookeen, Imcosys, Tolio, and txtr; txrt actually spoke at length
about pending plans for a subscription - based reading service, highlighting several features that their platform will offer that the slow - to -
adoption subscription reading market has lacked.
This mentality is in keeping with what the publishing industry has learned
about teens and digital reading, namely that many prefer to keep their devices separate from their education, leading to what was once a slow
adoption of
ebooks for teen readers.
Due to constraints on textbook
adoption, concerns
about device compatibility, and questions as to where the funding for mobile devices will come from, public schools have been slower on the
ebook uptake than colleges.
Again, O'Rielly's post is
about as crystal clear as it gets, straight from the CEO of a publishing company that caters to tech - professionals and tech - enthusiasts, an audience of gizmo early - adopters — and from someone who can only benefit from a wide - scale
adoption of
eBooks.
In the
eBook world, the ability to track usage data, feature
adoption, and time spent with each product has meant that we have a whole new world open to us, and a new way of conceiving of and talking
about our products and product development.Digital products have brought the customer back into the equation.
Germany will soon finalize fixed prices for
ebooks, but questions remain
about how this will affect sales models and
ebook adoption.
Online sales currently represent
about 39 % of all sales (Bowker), and the
adoption of
ebooks is fueling this shift.
By most media accounts,
ebook adoption has plateaued at
about a third of the overall book market, and this stall has lasted for over a year now.
Also, there's the possibility of the Douglas County model seeing wider
adoption in 2012: «Assured
About Security, More Publishers Agree to Sell
Ebook Files to Douglas County Libraries» http://bit.ly/zdbiyI
2) I suspect (and this is a bit of a pet theory of mine) that Apple stays in the
ebook space primarily to disrupt the educational textbook market (I think that iBooks Author + iTunesU + «cheap» iPad 2s = a strategy for fostering disruption in education at the grass - roots level); their presence in trade publishing is relatively incidental (this may have not been so at the start — I also suspect that launching iBooks along with iPad was initially a hedge against uncertainty
about user
adoption and viable use cases for the iPad.
I've written
about this more here, but the point is that publishers»
adoption of agency pricing happened as the
ebook market was taking off, and was in response to those market changes.