Many of us are searching for new and better ways to market ebooks (more on that in a later post), or are following the big
debate about ebook pricing.
In my earlier
post about ebook pricing, I pointed to a study that suggested the optimal range for pricing digital novels is in the $ 2 to $ 6 range.
While this guide is far from complete, hopefully gives you a general idea
about ebook prices in the Southeast Asian region.
Regulators are
concerned about ebook pricing because the new pricing models which ebook retailers used effectively forced the publishing industry to shift its own policies accordingly.
The first post I did about Beverley's survey has more
details about ebook pricing, as well as all the links to Beverley's survey report and insights.
[Amazon isn't actually talking to their customers, given that this letter was buried on the Kindle discussion boards, and presented to a very Amazon friendly audience that is
passionate about ebook pricing, especially the $ 9.99 movement people.
We have book pirates claiming that all content wants to be free, readers
complaining about ebook prices that are less than the cost of a movie ticket, and non-writers proclaiming that changing the name of a character or a few superficial traits makes them new and unique.
So if you are feeling even more aggravated than
ever about ebook prices, circulation limits, time limits, vendor platforms, or the lack of integration that frustrates library patrons, just get a couple of these adult coloring books and color your way to relaxation.
Hence why the slide towards rock bottom prices plus the ability to see the profits in real time has resulted in a spate of authors
anxious about ebook pricing.
Carolyn Kellogg, an LA Times staff writer covering books and publishing (@paperhaus at Twitter),
muses about eBook pricing, and the veracity of Amazon's contention that «For every copy an e-book would sell at $ 14.99, it would sell 1.74 copies if priced at $ 9.99.»
Guy Hallowes, managing director of Mills & Boon's UK's eBook program, openly opinionates that there is no
rule about eBook pricing strategy.
Per Kobo's Mark Lefebvre, the move away from $ 1.99 is clear Publisher's Weekly ran an article about Kobo Writing Life (KWL) that included a great sound
bite about ebook pricing trends from Mark Lefebvre, Director of Self - Publishing and Author Relations.
Much of the
reporting about the ebook pricing controversy has strongly suggested that Steve Jobs and the Apple Five (thanks to The Kindle Chronicles podcaster Len Edgerly for this currently apt label for MacMillan, Hachette, Penguin, Simon & Schuster and HarperCollins) will have their way and impose 30 % to 50 % price increases on Kindle Store bestsellers and new releases by the end of March, so it should not be surprising if Kindle owners» backs are up.
What I personally find extremely surprising, given all the
discussion about eBook prices, is that none of these rights statements even mentions the concept of the price of digital books as an important factor.
Things are moving very fast, best sellers can appear in a glimpse and the business models are even not dry (look at the last battle between Amazon and
Apple about eBook pricing).
With all the buzz about the agency model, the Justice Department, allegations of collusion, etc., I figure the time is right for a
post about ebook pricing.
The Australian Competition and Consumer Commission has urged local retailers to voice their
concerns about eBook price - fixing as it considers a lawsuit against Apple and five of the world's largest book publishers, The >>
I explained that the fight was
about ebook prices and that while I agree with Amazon on how prices for ebooks are often too high, I don't like Amazon's tactics against Hachette authors in this.
So when people argue with
me about ebook pricing or availability on my titles, all I can do in the current moment, under my current contracts, is point to Tor and say, «Well, talk to them.»
There is a hot debate
about eBook pricing — Adrian White, author and bookseller, tells us exactly why he has chosen his pricepoint.
The spat is
all about ebook pricing - Amazon claims that $ 9.99 is all punters will pay for the ethereal presence of an electronic book, but Macmillan reckons they'll stump up $ 15 for the latest title and refused to sell its books for less.