For quite some time now, there has been much talk
about employer branding and what companies should (or shouldn't) do when it comes to branding.
You can either read more
about employer branding or you can request a demo with us and we can show you how Rezoomo can help you to hire quality candidates through your own employer brand.
I recently joined a Glassdoor panel with five recruiting and branding professionals, and we had a great conversation
about employer branding.
If we weren't active on Glassdoor and vigilant
about our employer brand, that behavior might have continued and hurt our business.
Not exact matches
How to break down the barriers and establish trust I've written before
about the importance for
employers of «
brand humanization.»
It's never too early to time to think
about brand guidelines to start to show how the
employer brand will come to life.
Stockholm, Sweden
About Blog Universum conducts and analyses research among students and young professionals to provide you with fresh global and national insights for
employer branding.
Stockholm, Sweden
About Blog Universum conducts and analyses research among students and young professionals to provide you with fresh global and national insights for
employer branding.
Portland (HQ) LA SF
About Blog The Employee Experience Agency ™ that activates employees through powerful
employer brand engagement; making you the
employer of choice.
From a recruiter's point of view, I am concerned
about the damage to a firm's
employer brand and reputation if members of staff discovered they were being monitored without any prior knowledge.
He told his audience it's critical to think
about how they want to be perceived by clients and
employers and develop a
brand of their own that conveys that message.
is a great way to be recognised by future
employers and partners — but it's not just
about personal
branding.
The T500 is a great way to be recognised by future
employers and partners — but it's not just
about personal
branding.
I always find it ironic that business owners complain
about the lack of candidates applying for their job when they spend zero efforts in
employer branding.
We've talked
about how important it is to clearly outline your company's
employer brand and culture.
Between online career forums, social media and your organization's efforts to build an
employer brand, every interviewee walks in with preconceived notions
about what it's like to be an employee.
You'll be refreshing your network of candidate referrals so that if you miss a candidate another company may introduce you to them, you'll be in the know
about upcoming changes and schedules for the career fair, and you'll represent your
employer brand to lateral stakeholders in other industries and at the university level.
So ECG is supposed to step in to address the inaccurate expectations, fantasies, and dreams graduates now tend to have
about jobs from one too many
employer branding advertisements.
Candidates want to know
about the company they could potentially be working for, and
employers want me, as a recruiting firm, to represent their
employer brand effectively.
We've talked a lot
about what
employer brand is and how to develop it.
These days it makes more sense to develop a
branding statement or professional summary to tell recruiters and potential
employers exactly what you are
about and what you have to offer.
If you are job searching, stop worrying
about the competition or the «lack of good jobs» out there and focus on your
brand and what values you offer to an
employer and how you will articulate that in an interview.
Many speakers shared statistics
about the benefits of investing in
Employer Brand as well as tips for improving it.
Hays advises
employers to start thinking
about retention while attracting candidates by having a strong employee value proposition and
brand strategy.
Along with reminding your network
about you, these updates reinforce your
brand, subject matter expertise, and value to your target
employers.
The questions and exercises are simple but will make you think
about yourself, your professional value to
employers, your successes, your
brand, and all of the practical action items you must do to successfully execute a job search.
Employer branding is not about advertising that you're a good e
Employer branding is not
about advertising that you're a good
employeremployer.
Because it's all
about what kind of person you are, your personal
brand generally does not change as you progress through your career, from job to job and
employer to
employer.
If you have a personal website, portfolio, or blog, you can use your «
About Me» page to engage readers, promote your professional
brand, and sell your skills to prospective clients and
employers.
Without personal
branding — which starts with targeting and researching specific
employers — how will you know what it is
about you that makes you unique and valuable.
Executive bios can be a great way to reinforce your executive
brand, provide executive search consultants and potential
employers with further information
about yourself, and reflect on what you have accomplished in your career to date.
Think of personal
branding as educating people and your target
employers about the unique value you offer them.
Likewise, a
brand - reinforcing, interview - generating resume is all
about differentiating your value to the
employers you're targeting over everyone else competing for the same job (s).
To help them rave
about you, provide anecdotes and specific accomplishments of yours that will impress
employers and reinforce your personal
brand.
If you're concerned
about employers finding your personal profiles, increase the security settings or consider changing the account name on your personal accounts to your first and middle name, so they won't be associated with your professional
brand.
How can you define your personal
brand around differentiating the unique value you offer the
employers you'll be reaching out to — in terms of your driving personal attributes, strengths, passions and other good - fit qualities — if you don't know anything
about who they are, their needs and their corporate culture?
So, unless your
brand is all
about being arrogant and boasting, and these characteristics will be positives to your target
employers (not likely), they should not be part of your
brand content.
Personal
branding is all
about differentiating the unique value you offer the
employers you're targeting.
There are executive resumes that simply tell the
employer what you have done and where you have worked, and then there are
brand - focused resumes that clearly communicate your personal and leadership
brand, illustrate your ROI and value proposition, and speak
about the unique traits and talents that differentiate you from your peers.
Branding is all
about differentiating the unique value you offer your target
employers over those competing against you.
Be prepared with
branded «stories»
about contributions you made to past
employers and practice ways to interject them into the conversation.
You can still express yourself and be you — especially if the role is partly
about who you are as a «
brand» — but avoid clothing styles that are too «out there», which could distract, alienate or confuse your
employer.
I'll supply the job search / hiring best practices / personal
branding / writing and grammar knowledge; but I'll rely on you to come correct with any information
about the companies you've worked for, your scope of responsibility for each position held, and examples of how your contributions were of benefit to previous
employers.
Sadly, there is often a disconnect between the skills most valued by
employer's and the current skill set of the the applicants — or at least how those applicants go
about selling their personal
brand.
To do that, they need to educate
employers about their value, or personal
brand.
You should then strongly consider placing a resume online where search engines may find it and where you may direct future
employers, especially if you turn it into a personal
brand website that shows the world what you are all
about.
Effective
branding leaves a distinguishable and memorable impression with the
employer about the value and benefit you offer them as an employee.
Crucially their experience is also a positive confirmation of your
employer brand, which is important when candidates subsequently talk
about it with others.
In some respects, maintaining your
brand will simply mean continuing as you were and not letting your professionalism slide after handing in your notice; i.e. - performing to a high standard, dressing smart for work, being punctual, responding promptly to emails, not speaking negatively to colleagues or clients
about your
employer and so forth.
Last, given there was no information included
about past
employers on the original resume, we added context for those that were not «name
brand.»