I love imagining Durant coming up with the
fake names, then the passwords, then the email addresses for the
fake names and the passwords, then logging out of his real account to log into his
fake accounts, then tracking down the people with two
followers that talk shit
about him, and then talk shit back.
And we saw that for example with the BP British Petroleum oil crisis, where BP realized that after the oil spill everybody was talking
about them on Twitter, everybody, and there was even a
fake Twitter account parodying BP's response (@BPGlobalPR — still active with 182,033
followers).