Not exact matches
To be sure, it's not just
about a targeted paid approach, says David Fischer, VP of
advertising and
global operations at Facebook.
Some months ago the New Yorker carried a «Millennium Travel Advisory» — a special
advertising section concerning a «
Global Party» «Talk
about the mega super-event of our times,» it said.
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Much of the work (from SFr35, 000 to SFr4.5 m,
about # 27,000 to # 3.5 m) involves bold, expressive elements (thick impasto brushstrokes and vibrant colours) to play up the political themes and social commentary that touch on the issues of the decade (Aids; the Iran - Iraq war; the rise of
global warming;
advertising as art)-- from the playful, pop - art figures by Haring and Kenny Scharf (Rosso Ruska Rougette, 1984, first picture), to the street art of Rene Ricard (Poison, 1989, second picture) and Jean - Michel Basquiat (Untitled, 1981, third picture).
A proposed media - relations budget of $ 600,000, not counting any money for
advertising, would be directed at science writers, editors, columnists and television network correspondents, using as many as 20 «respected climate scientists» recruited expressly «to inject credible science and scientific accountability into the
global climate debate, thereby raising questions
about and undercutting the «prevailing scientific wisdom.»»
The argument is not
about whether any individual measure affects
global warming (at some level, every measure does), but whether an expensive
advertising campaign focused on turning off domestic lighting is the best use of taxpayer funds.
From 1989 to 2002, the GCC led an aggressive lobbying and
advertising campaign aimed at achieving these goals by sowing doubt
about the integrity of the IPCC and the scientific evidence that heat - trapping emissions from burning fossil fuels drive
global warming.
One of Pripachkin's most intriguing remarks was
about how the four companies in question — Facebook, Google, Twitter and Yandex — hold a monopoly position on
global advertising, which puts them in the same bracket as a cartel.
About the Author: Amanda Kocefas is a marketing professional with experience covering
global communication, corporate branding, trade show events,
advertising, web content management, and business development support.
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NYC
About Blog The Interpublic Group of Companies (IPG) is a
global advertising holding company based in New York City.
Global About Blog Sheppard Mullin is an international law firm that provides information on legal issues affecting
advertising, marketing and promotions.
Toronto, Canada
About Blog otspex, most innovative market research company, works with the top 20
global advertising firms and uses technology & behavioral science to drive insights.