In addition to keywords found in job advertisements, think
about keyword variations.
Not exact matches
The other day I wrote
about Google's horrible decision to change their
keyword planner data to use close
variation keywords.
Maybe
about «blogging for money» So I have a few
keywords in mind but I really don't know what has the highest search volume or the
variations I should be using.
If unpracticed optimizers have been given free rein on your site, check that you are not displaying identical anchor text throughout, that titles are restricted to five or six descriptive words, that meta tags provide meaningful, unique information
about that page, that H1 and H2 headers are not simply vehicles for having
keywords in larger, bold print, and that the body text makes use of both short and long tail
keyword variations.
This is a really useful case study that will show you how to go
about finding
variations of
keywords within a niche.
Yes, Google's algorithm will reward you for writing
about a news item first, but wouldn't you like to get that extra little organic boost because you chose to target a
variation of your
keyword phrase with higher search volume?