Think about keywords in job titles, education and skills considered important to someone looking for the position you are seeking.
I'll explain more
about keyword research in another post but there's plenty of info on the web about it if you don't want to wait.
SEO is a constantly shifting landscape; a few years ago it was
all about keywords density but video formatting was hardly on anyone's radar.
In the last post (question # 5), I talked about how I don't
worry about the keyword rankings for a particular title.
If you have any
questions about keyword research or campaign organization, please let me know in the comments below or contact me directly.
This approach makes it easier to stand out and get noticed because you aren't restricted to writing
about keywords with high search volume.
The only surprising
thing about keyword - search - based recruiting is that it's still hanging on all these years later.
Once you have an initial keyword list compiled, you can start thinking
about keyword search volume and keyword competition.
Not sure you remember I tweeted out one of your blog post the other
day about keyword research.
Search engine optimization (SEO) is an important part of any website, but it's important to realize that it isn't
just about keywords on your website.
The beautiful
part about those keywords is that they are less competitive, which means it is easier to rank for them, and they convert better than head terms.
I think you also made a couple of
comments about keyword research in a podcast interview I heard recently that seemed to suggest keywords weren't so important to you.
I talked
openly about keywords and metadata, email marketing and principles around social media and platform.
I actually don't really worry
about the keyword stuff, but others swear by it, so I felt that it was important to mention here.
How about keywords — are they reflecting what buyers are using right now to purchase books?
You've taken great care to include the right content, but what
about your keyword mix for applicant tracking systems and databases?
I find most of you are more
concerned about keywords and work experience, thinking about personal branding last... if you give it much thought at all.
As you look at different job opportunities within your industry, keep
notes about the keywords you see across these various listings.
Now before you
ask about the keywords and how to get them, take a look at the job opportunity posting / job description and you should be able to get some important keywords.
If so, you need advanced resume optimization — not vague, outdated
concepts about keywords — to maximize your chances of getting interviews.
In addition, staffing agency employees can help you adjust your resume to suit a specific position, as they are
knowledgeable about the keywords and skills employers seek.
I know nothing about SEO besides a
bit about keywords, so I fear that, unless I hire an SEO person, I will not ever get any leads.