Part two of a podcast with Kevin O'Keefe, founder of LexBlog,
about law firm content, social media, and blogging for trust and rankings.Continue Reading
Part 2 of a podcast with Andrew Laver, President of Metro Philadelphia LMA,
about law firm content, social media, and blogging for trust and rankings.Continue Reading
We're in part two, talking
about law firm content, social media, and blogging for trust and rankings.
Not exact matches
She even goes as far as debunking common misconceptions
about content marketing and provides examples of attorneys and
law firms that have made the change and are seeing a difference.
It's
about using outstanding
content to drive your
law firm's social media marketing strategy.
If you're thinking
about social media in your
law firm, what you're really thinking
about (or ought to be thinking
about) is
content marketing.
While I agree with just
about everything you say, I'm not sure that most
law firms have huge volumes of
content readily available.
About Stem Legal Web Enterprises: Stem Legal helps
law firms build online profile and increase business through the use of SEO and link building campaigns, audience profiling and
content development strategies, and customized media and communications plans.
In highly competitive markets,
law firms need to attract the attention of potential clients, keep that attention through valuable
content and motivate users to keep coming back by authentically engaging them in conversation
about your practice.
«
Law Firm Website Homepage Insight: It's
About Them, Not You Main The 5 Most Important SEO Features To Look For in a
Law Firm Website
Content Management System»
If social media provided
law firms nothing else but the opportunity to receive instant feedback on their
content, respond to public inquiries, and conduct free market research
about their brand and the things that matters to the people who care enough
about the
firm to talk
about it, social media would be a breakthrough technology.
Law firms create and circulate extraordinary amounts of content, almost all of it written by lawyers about developments in the l
Law firms create and circulate extraordinary amounts of
content, almost all of it written by lawyers
about developments in the
lawlaw.
Nonetheless, there's been a lot of discussion recently
about law firms» burgeoning roles as publishers of
content, and what that might mean in this extraordinarily unsettled time for both
law and publishing.
While there are many Lawyerist articles
about how to improve your website with better
content, increase traffic with link building, and many other website basics you can not ignore the impact of the first impression of your
law firm website design.
I'm talking
about creating compelling
content for your
law firm website.
This article
about website
content writing was republished from «Legal Marketing 102: Websites for Small
Law Firms.»
I mean that
law firms can use
content to drive real results in marketing, prestige and business development — if they are extraordinarily focused
about content, and if they become ruthless
about the process of acquiring and publishing it.
About Stem Legal: Stem Legal helps
law firms build online profile and increase business through the use of SEO and link building campaigns, audience profiling and
content development strategies, and customized media and communications plans.
With our combination of
law firm SEO and legal
content development, we not only draw potential clients to your website, but also help them connect with your lawyers and learn
about your
firm.
Litera Microsystems plans to offer more general
content about «the changing landscape of the legal profession and trends impacting the future of
law firms», according to the Litera Microsystems» announcement of the blog in late February.
The majority of
content published on social media is also all
about the
firm (i.e. a new hire, an award, a quote in the
law journal).
Aaron: I think how it translates, how it ties into kind of the Gary Vaynerchuk model and how it's useful for lawyers to at least think
about how they could be doing some stuff is there is now this trend in Facebook, Instagram videos of 1 to 2 minute videos with interesting video
content and overlaid text that's kind of rapid fire overlaid text and you can convey by combining interesting visual
content with well written but very short text
content, you can convey a fair amount of information in just dozens of words, not even hundreds or thousands, and those at least in the current of multimedia online
content are the kinds of things that are performing really well on the internet do a great job of conveying a small amount of information and are interesting for readers and catch them where they are because it is absolutely a fact that no one wants to read a
law firm's full length press release
about a case they won or an award an attorney got or whatever.
My
law firm library is
about content, access to enriched
content, and delivering
content in a manner that encourages use of our library services.
On the one hand, Wikipedia, by its very nature, invites and encourages edits; there's nothing unlawful
about a
firm changing a Wikipedia entry (by contrast, hacking into another
law firm's Web site to change the
content or redirect traffic to one's own site would violate the
law).
I'll look at the bios and see where it is that they went to school, and I'll also read a little bit
about the
law firm, the practice areas and read the blogs and other original
content that they have on their site to determine its quality.
While there has been article after article
about keeping fresh
content on your
law firm's website or legal blog to help with your search visibility, there has been very little discussing pay - per - click (PPC) accounts and how to keep them fresh.
Since many
law firms have no librarian, the comment in the podcast (paraphrased)
about placing library
content decisions in the purchasing department, if no - one is adding value to the
content, is actually probably a fair statement of what's actually happening in most
law firms.
In this post, we provide step - by - step instructions for how to start a
law firm newsletter, including what email marketing software you should use, how to build an email list, and what kind of
content you should write
about.
Any serious
law firm effort to leverage
content has to start with understanding who the
firm's audience is and what they care
about.
Law firms that want to successfully connect with their audiences have to get serious
about content.
I've written before
about how ghostblogging is a short road to a bad ending, but not all
law firm content needs to be lawyer - authored.
I get the sales
content, but the greater miss by
law firms in their
content marketing is the lack of understanding that it's all
about networking.
From the very first newsletter to the most recently launched blog,
law firms have published
content in order to increase market awareness, principally by informing clients
about legal developments and promoting the expertise of lawyers through their written work.
High - quality, engaging, memorable
law firm content is a very scarce resource right now; see what you can do
about cornering this market at your
firm.
I recently gave a talk to members of TALL
about social networking in
law firms; those who attended that talk should note that the
content below is completely new and therefore may be of interest.
Having been around for a while, I wondered what the difference was between the old days of
law firm newsletters and brochures and this new magical
content world that search engine experts were talking
about.
Often
law firms create a lot of
content around the purchase stage, but forget
about the awareness and evaluation stages.
Content marketing specialist talks
about how
law firms can leverage the power of social media to gain new clients and control the reputation of their brand.
Here are three other articles you need to read
about developing relationships through your
law firm website:
Content Creation Secrets of Successful Lawyers If you want to know how successful lawyers develop great content day - in and day - out, this article is f
Content Creation Secrets of Successful Lawyers If you want to know how successful lawyers develop great
content day - in and day - out, this article is f
content day - in and day - out, this article is for you.
The
Firm uses the information that it collects
about you to improve your browsing experience by personalizing The Patterson
Law Firm websites to your interest and also to help The Patterson
Law Firm select
content and services that you may find interesting and useful.
We'll be speaking
about law firm marketing through custom
content.
It is no longer just
about having clients or recruits head to a
firm's Web site, says Yerksy, now
law firms have to bring
content to them.
If you have a few minutes, click here to read
about our approach:
Law Firm Content Writing
Shifting from a keyword - concentrated to a semantic search
content strategy requires a shift in thinking
about SEO for
law firms.
Most
law firms publish promotional
content that is all
about them.
The Bay Area Chapter of the Legal Marketing Association (LMA) recently hosted a panel discussion
about how
law firms can maximize their
content efforts.
Agencies holding
law firm websites (and
content) hostage is a huge problem we've heard too many attorneys complain
about, and this nips that in the bud.
In this episode of New Solo, host Adriana Linares talks to Ben Schorr, senior
content developer at Microsoft,
about the different tools Microsoft provides and how they lend themselves to a successful
law firm.