Not exact matches
Top executives didn't have any involvement in the alleged misleading of
advertising, the Journal found, but a
lawyer for Outcome told the Journal three employees were put on paid leave while concerns
about conduct were reviewed.
As someone who writes so much
about food, and who worked as an
advertising / regulatory
lawyer for one of the world's largest food conglomerates, I didn't think there was a lot that could surprise me
about the processed food industry.
About Blog I am a Canadian competition and
advertising lawyer with significant experience counseling companies, associations, agencies, governments and other organizations on the application of Canadian competition and
advertising laws.
About Blog I am a Canadian competition and
advertising lawyer with significant experience counseling companies, associations, agencies, governments and other organizations on the application of Canadian competition and
advertising laws.
Be alert
about any unusually low fees
advertised by bankruptcy
lawyers.
About Blog I am a Canadian competition and
advertising lawyer with significant experience counseling companies, associations, agencies, governments and other organizations on the application of Canadian competition and
advertising laws.
While there is absolutely nothing wrong with using outside and creative talent to craft a blog, a
lawyer that uses a «ghost blogger» without a disclaimer, to publicly
advertise the
lawyer's engagement with and competence in a particular area, violates Rule 7.1's prohibition against misleading statements or claims in public communications
about the
lawyer or the
lawyer's services.
The recent story of the Virginia State Bar's misconduct charges against a Virginia attorney once again raises questions
about the intersection of
lawyers blogging and ethics rules relating to
advertising.
The big thing you need to know
about how the rules address social media is this: a consultation can now occur in any medium in which a
lawyer advertises, and that presumably includes offering your services on Twitter.
During one session, amid tweets
about the most popular legal technology, an interesting sidebar arose: can
lawyers advertise and sell legal services on Groupon?
Not to make it rain by auto - feeding blog posts and
advertising about how smart the
lawyer is or how hard they will work.
Comment [1] This Rule governs all communications
about a
lawyer's services, including
advertising permitted by Rule 7.2.
If it is accepted that potential clients have insufficient information to properly assess the quality of
lawyers and paralegals (leaving them instead reliant on brand
advertising, irrelevant and misleading «awards» and photographs of reassuring faces), then it follows that we should be thinking carefully
about whether further information can be disclosed.
I think Jordan's post makes some very good points
about lawyers and our reticence to
advertise.
Most
lawyer marketing and
advertising campaigns are
about what
lawyers think is important, not what clients feel is important.
For example, a consultation is likely to have occurred if a
lawyer, either in person or through the
lawyer's
advertising in any medium, specifically requests or invites the submission of information
about a potential representation without clear and reasonably understandable warnings and cautionary statements that limit the
lawyer's obligations, and a person provides information in response.
Learning
about an attorney's services through
advertising is a good first step to finding a
lawyer for your particular case.
Kevin O'Keefe: In essence it helps
lawyers do a type of work they want to do for the type of clients they would like to do it for, and the Internet is a powerful tool in order to get that work, because the best
lawyers I've been aware for 35 years practice or 17 and the best work comes by relationships and word - of - mouth, it doesn't come from
advertising or pushing your message out and the feeling on most
lawyers» part in most legal marketers» part is that they are talking
about getting attention and that goes back to the days of Billboards, TV ads, yellow pages that type of thing, which is okay, which you may not have to resort to that or to fall to that, with the advent of the Internet.
For example, if you
advertise on Google's paid search results, it costs
about $ 100 for one single person to click - through to your website on a search for «Los Angeles car accident
lawyer.»
What do you generally think
about billboard
advertising for
lawyers?
If you go back to, for some of us, whose parents are
lawyers, we would hear
about back in law school they were taught
lawyers don't
advertise.
«I'm hoping that by
advertising ADR Private Court lay people will [hear
about] it and suggest this to their
lawyer.»
For example, a consultation is likely to have occurred if a
lawyer, either in person or through the
lawyer's
advertising in any medium, specifically requests or invites the submission of information
about a potential representation without clear and reasonably understandable warnings and cautionary statements that limit the
lawyer's obligations, and a person provides information in response... In contrast, a consultation does not occur if a person provides information to a
lawyer in response to
advertising that merely describes the
lawyer's education, experience, areas of practice, and contact information, or provides legal information of general interest.
Most states are very specific
about not granting CLE credits that deal with
lawyer marketing,
advertising and client development.
They include «failing to disclose that the legal work is routinely referred to other
lawyers for a fee rather than being performed by the
lawyer;» «misleading
about the size of the
lawyer's practice or the areas of law in which the
lawyer provides services;» «referring to fee arrangements offered to clients without qualifications;» and «
advertising awards and endorsements from third parties without disclaimers or qualifications.»
Blackmun found that the absence of
lawyer ads hurt the legal profession, holding that «the absence of
advertising may be seen to reflect the profession's failure to reach out and serve the community,» and that many people in need of legal services do not contact an attorney because they worry
about pricing or finding a competent
lawyer.
A study released last year by Schulich School of Law professor Elaine Craig raised concerns
about the ethics of how many criminal defence
lawyers advertise their services on the web.
Here are a few of the topics covered in the book: • Television
Advertising - 31 • Advertisements in the Yellow Pages - 35 • Direct Mail Solicitation - 41 • Finding a Lawyer Online - 47 • 5 Myths
about Lawyers - 53 • 7 Key Things to Look for in a Personal Injury Attorney - 55 • Questions to Ask Your Personal Injury Attorney - 59 • Meaningless Questions Suggested by Some Attorneys - 61 • Your System for Finding a Great Personal Injury Attorney You can also find on my web site a helpful tips section, practice centers on car accidents, workers compensation, motorcycle accidents and social security disability.
Last month, the ABA Journal published an
advertising piece
about ways law firms and
lawyers miss opportunities online.
The recent story of the Virginia State Bar's misconduct charges (PDF) against Virginia attorney Horace Hunter once again raises questions
about the intersection of
lawyers blogging and ethics rules relating to
advertising.
The suit claims that the state's rules governing
lawyer advertising violate free speech by preventing
lawyers from presenting factual information
about their services.
Ross is able to take the insights and techniques of great general
advertising and implement them in the legal context because... he is... able to speak truth... in a way
lawyers understand and appreciate instead of being offended
about,
Many of the
lawyers with whom we have talked
about their FB
advertising experiences have received amazing numbers of impressions in a very short amount of time.
For me,
lawyer Erik J. Heels is like that old Merrill Lynch
advertising slogan: When he talks
about the Internet, I listen.
We've been working with our clients and speaking with
lawyers who want to learn more
about effective Internet
advertising.
If his
advertising goal is to obtain new business, clients seeking to battle discrimination in the workplace might not be impressed by a
lawyer who crows
about kowtowing to a judge.
Everything else in the attorney
advertising rules — prohibitions on specific forms of
advertising, hard - and - fast disclaimer requirements, vague provisions
about «
lawyer referral services» and the like — is the crusty accretion of over-regulation.
You and I have talked a bit
about how too many
lawyers think that marketing means being known as Dallas divorce
lawyer and that they then spend all of their marketing time and
advertising dollars on things like billboards or even search engine optimization and Google ads for Dallas divorce
lawyer and that I think that isn't how a lot of clients find
lawyers.
Sam Glover: Yeah, my kind of thinking
about it is that
advertising and marketing yourself as so and so personal injury
lawyer whatever, works great if you're trying to be there when people are shopping for a
lawyer, but shopping for a
lawyer is the last thing that people do in their process of trying to solve their problems.
People making a decision
about which
lawyer to choose in a case should consider The Florida Bar's required disclaimer applicable to
lawyer advertising: «The hiring of a
lawyer is an important decision that should not be solely based upon advertisements.
After all,
lawyers ignore the
advertising rules, so why would they care
about a comment to a Rule?
Maybe the
lawyer billboards on found on Google aren't the most representative cross-section of
lawyer advertising, but consider all you hear
about personal branding and professional networking.
Get this FREE report, «What You Need To Know
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Avoid relying solely on a law firms paid
advertising and go on line to find out more
about the
lawyers.
These directories insist that any
advertising not be misleading and that the information
about the
lawyers is true.
I ended up telling him «I'd love to have you
advertise, but I think it would be even cooler if you came on the podcast and talked
about how
lawyers can make sure their websites are working hard for them and make sure they are performing well when it comes to search engine optimization.
If you are a
lawyer or handle the marketing for a law firm and have questions or concerns
about advertising on Yelp, it's important that you discuss this with a legal marketing agency that has the experience of working with the sensitive nature of
lawyer reviews.
Finally, you say, «but Tom, I am not a bankruptcy
lawyer, I don't buy 3rd party leads, I certainly don't spend that kind of money on
advertising, all my prospects hire me, and I can simply tell you my staff is awesome and perfect when it comes to working with prospective clients, etc., etc.» While the discussion above is mostly
about consumer bankruptcy firms, the concepts are similar if not identical for almost all law firms.
Contact Attorneys Online, Inc., and find out more
about how bidding for the best
lawyer internet marketing positions can make an excellent difference in the return on your
advertising dollar.
Many people inquire
about the ethics rules relating to
lawyer advertising or written attorney - client fee agreements.