What financial advisors can learn from VCs and robo - advisors
about lifetime customer values.
Not exact matches
In short, if you want to take a lesson from Netflix and Terminix, you need to think
about the
lifetime value of that
customer.
Schmelzer loves to talk
about how mentors at the Nike + Accelerator forced him and his partners to overhaul their GeoPalz business plan to focus on the
lifetime value of their child
customers.
For just
about any growing company in this «as - a-service» world, two of the most important metrics are
customer churn and
lifetime value.
And the number you really might want to be thinking
about is what's the
lifetime value of a
customer.
This is approximate by definition, but it can give you some sense of
lifetime value well before you actually see a full
customer lifetime, which can help in accelerating decisions
about marketing and
customer acquisition.
Youre probably sick of reading
about customer loyalty, the importance of
customer lifetime value and how to retain
customers for the long haul.
We may think of ourselves as «
valued»
customers, but the banks and their data mining... [Read more...]
about Why The Chase 5 - 24 Rule Is Worse Than Amex's Once Per
Lifetime
Los Angeles, CA
About Blog Our data science blog explores data stories,
customer lifetime value modeling, churn analysis, predictive data modeling and more.
Filled with many real - world examples, the session will revolutionize the way professionals think
about their business, and attendees will gain understanding of how being a «Youtility» and providing
value can create
lifetime customers.