Sentences with phrase «about microtargeted»

For instance, Romney's campaign talked a lot about microtargeted communications, but they seem to have had in mind reaching out to the same pool of voters as usual but with better messaging.

They spent a lot of time talking about microtargeting, particularly for direct mail, a skill at which the Republicans have excelled over the past few election cycles.

Not exact matches

We must start thinking about the limits of choice architecture in the age of microtargeting.

For more on cable, see this post about Wall Street Journal coverage of the topic and the e.politics section on microtargeting.

Think about it: if you're running out of money, one way to save (besides cutting the press plane) is to microtarget your outreach so that you can get the most out of every dollar.

He has more about MySpace - based microtargeting and a mention of MySpace's voter registration campaign in this Future Majority post.

[Click here for more about political microtargeting.]

They talk about database - driven microtargeting, for one thing, along with the importance of campaigns» going where the audience is.

Advertising is all about reaching the right people with the right message, and microtargeting is the equivalent of a smart bomb.

«Microtargeting» was the buzzword, but data was the result: weeks ago hard numbers made the campaign «cautiously confident» that the race was trending in their favor, based on what they knew about the voters who had yet to make up their minds.

Following up on last week's manifesto about using databases for political microtargeting, Phil Lepanto from Connections Media has an exhaustive piece (his second on e.politics) about the mechanics of collecting and using data to identify potential supporters.

Although microtargeting of voters may raise paranoia about undermining democracy, Kosinski says that's somewhat misdirected:

«Some MPs are concerned about the use of these new tools, particularly when there is analytics and algorithms that are determining how to microtarget someone where they may not have the transparency and the law behind them.»

Now, If I can talk with you in particular, which microtargeting allows, I'll need to talk to you about issues you care about.

Even if Cambridge Analytica did affect Donald Trump's election in 2016, everything we know about political microtargeting suggests that its role was insignificant.

Obama's 2008 campaign was famously data - driven, pioneered microtargeting in 2012, talking to people specifically based on the issues they care about.

When I first learned about how far advertisers could microtarget to people facebook, even without a data breach, I thought this must be a minefield of potential hyper influence for both commercial and nefarious political means.