At the same time, looking back at last year, it's clear that 2011 was all
about niche division.
Not exact matches
With trucks and sport - utility vehicles now accounting for
about 50 percent of all new vehicles sold, each automaker is trying to carve out a
niche for itself.The GMC
division of General Motors wants to be known as a manufacturer of rugged, classy, upscale trucks and sport - utilities.
The nonstandard market represents
about one - fifth of all private auto insurance sold and draws both small,
niche companies, and the big boys, like Progressive and Nationwide, which have
divisions selling nonstandard policies.
The move to the Pixel brand suggests that Google, through its new hardware
division, is serious
about making a phone for the sake of making a phone, not just as a reference device for developers and a
niche curiosity for enthusiasts.