Sentences with phrase «about our brand as»

Even if you never intend to put a shovel in the ground, though, thinking about brands as places may prove to be the sturdiest paradigm for strategy in the 21st century.

At the heart of it, for entrepreneurs, is not silo'ing thinking about brand as marketing responsibility.

He's less emphatic about branding it as a tax today.

The questions I'm about to ask you are the same questions I asked myself about my brand as I reflected on my experience at the concert.

«We've been anxious to find franchisees who are as passionate about the brand as we are, and we feel like we've finally found that with our Toronto and Edmonton partners.»

I was hopeful about his brand as it's so cheap.

I had heard people rave about it, about the brand as a whole, but I never really made an effort to try it.

This stems from my father, who never owned a Porsche and, I've realized recently, was never really as crazy about the brand as I've become.

Another plus was that he was knowlegeable about the brand as well as being an enthusiast.

I am not talking about branding as in lawyers need better fonts (although that wouldn't hurt), I'm talking about a strategic change in the way lawyers see themselves and are seen by the public.

If you are as serious about your brand as I am, then your firm can only afford a single and well - managed set of precedents.

So, you also need to think about your brand as conversation and not as pre-scripted messages!

Not exact matches

Increased marketing automation will pay dividends for consumers, too, who are more likely to see relevant ads and feel as though brands care about their interests.

TranQool has signed up about 100 brand ambassadors, at schools such as Ryerson University, OCAD and George Brown College, who blog for the company and spread the word on campus.

As business owners, we like to talk about why our product and brand are better than competitors».

Digital media is an ever - growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well.

As Vijay Chittoor, a marketing thought leader and the founder and CEO of Blueshift wrote:» «Marketing Automation 1.0» was all about reacting to simple «events» in a user's journey with a brand, with simple rules set up by marketers.

Millennials are used to interacting with brands on social media, and they are more likely to share their opinions of things they strongly like and dislike, as well as drive conversations on topics that they care about, Pearson says.

As Dunkin' Brands unveils plans for expansion, Starbucks CEO Howard Schultz said he isn't worried about competition from other big brands edging into coffee seBrands unveils plans for expansion, Starbucks CEO Howard Schultz said he isn't worried about competition from other big brands edging into coffee sebrands edging into coffee service.

Therefore, a positive marketing strategy increases the likelihood that your audience will become brand advocates, feel confident about adopting your products and see those products as an effective solution to their problems.

Have you ever thought about the impact an Ellen Degeneres or LeBron James could get you with something as simple as a tweet promoting your brand to their millions of followers?

And while that's a great story about the power of branding as a strategic - marketing tool, the truth is Intel would not enjoy the reputation and market share it has today if not for the fact that it designs and manufactures industry - leading microprocessors.

Regular follow - ups can also help gauge customers» perceptions of your brand and get valuable feedback: Pleased customers aren't usually as keen as annoyed ones on talking to (or about) you.

O'Keefe talks about brand behavior and brand touch as being more important than brand voice.

Today, the old distillery serves as a visitors center for the brand in Dublin where visitors can learn about Jameson's history and participate in whiskey tastings and blending classes.

Articles such as «The State of the Specialty Food Industry 2015» and «Small Food Companies Gain Ground on Big Brands» can give you valuable insight into the industry you are about to join, such as:

Try to think about your company as a person: if your logo is your company's face, then your brand is what it says and thinks.

«Agencies and clients are starting to see how online advertising is about more than bland banners and that they can impact on branding as well as response,» Mr Bertozzi said.

Rather than have to search around for what people are saying about your brand, Brand24 delivers real - time information on what's been said as well as what is going on with your competition.

Whenever I can leverage my role as a professional storyteller to spread the word about our brand and mission, I'm there.»

You have to be careful when tweeting about a celebrity death as a brand, no one wants to feel like you're exploiting their passing.

IINet has built it's brand locally and dominated the internet industry as a leading service provider and it is not about numbers, it is about people and service it delivers.

While not all brands are quite as attentive as Disney, everyone in these organizations should be thinking about how their decisions impact current and future brand advocates in every aspect of the business.

It's a relationship built over time as consumers» thoughts and feelings about a brand are positively reinforced.

Social entrepreneurs should not be shy about — and indeed need to be — promoting their cause as a means of building their personal brand and following.

«Well - being is often kind of branded as «we have everything else figured out, then you get the luxury to think about your well - being.»

When Stuart Vevers wants to reconnect with the DNA of the Coach brand as he sets about designing a collection, he hangs out in the climate - controlled archives on the ninth floor of company headquarters, where it houses 28,000 Coach items going back decades.

Western - based global brands such as Starbucks and Unilever have done a remarkably good job at telling their social stories — think about 100,000 Opportunities and the Dove Self - Esteem Project.

Earned media Earned media is any content about your brand, product or service that was created by someone else such as media coverage, quotes in articles, interviews, social media mentions, reviews and other online content that references your brand, product, or service that you didn't create or pay for.

«They have to be pretty knowledgeable about the competitive landscape across each brand as well,» he says.

If you'd only heard about Old Spice before 2010, you might be forgiven for thinking of it as a brand for an older generation — back then, it was a brand largely unnoticed by young consumers.

I used a pair of the brand's headphones as my daily headphones for about a year and found the sound to be exceptional.

If they hear about your company's brand from someone they trust, making a choice will be as easy and comfortable as donning a good pair of jeans.

As an example, about a year after VMR was up - and - running, everyone told me to invest in brand awareness but building a brand has little value if your flagship product can't evolve for your customers.

The big unveiling comes as many analysts are souring on the stock, either because of skepticism about the company's upcoming products, or because of fears that the recent hacking scandal could permanently damage the brand.

... The manufacturers behind the popular Marlboro brand have used Freedom of Information laws to [attempt to] gain access [to] about 6000 confidential interviews undertaken with teenagers as young as 13, which discuss their views on smoking and tobacco....

«As a small business, if you're really concerned about your brand, first - to - mind really matters.

The Italian - American automaker is forecasting Jeep's annual sales to jump about 30 percent next year to 2 million vehicles and predicts the brand could eventually deliver 7 million units a year as appetite for SUVs surges worldwide, Chief Executive Officer Sergio Marchionne has told analysts.

Having been watched by more than 18 million people, the video has built brand advocacy for Dove as a different way of thinking about beauty.

a few posts about your industry in general, those blogs will help build your company's brand as a market leader.