-LSB-...] been a lot of talk
about paid book reviews since the New York Times ran an article by David Streitfeld this weekend about Todd Rutherford -LSB-...]
There's been a lot of talk
about paid book reviews since the New York Times ran an article by David Streitfeld this weekend about Todd Rutherford (a.k.a. «The Publishing Guru») and the business he started selling reviews to authors.
Not exact matches
Amazon has been
paying attention to
reviews that complain
about poor quality and, starting February 1, will add a warning label on these
books reading «several validated quality issues» and asking the publisher to fix the problems.
Although that approach violates most of what they taught us in media classes, way back when,
paid book reviews have become mainstream, if not exactly something
about which authors (the one in the know, anyway) would boast.
In a move that can easily be categorized under «omg it's
about freakin'time» (considering Amazon posted its first - ever
book review twenty years ago), the largest bookstore in the world has finally taken the first steps in combating fake
reviews by suing three
pay - for -
review sites that operate out of California.
With so many
books in the marketplace, it's helpful to have people saying nice things
about yours in particular, but understand that just because you
pay for a
review, that doesn't mean it will be positive, so be certain your
book is where you want it to be before you submit it for
review.
Reviews are not only the highest compliment you can
pay to an author, they also help other readers discover and make more informed choices
about purchasing
books in a crowded space.
On the issue of not
paying for a
book review, perhaps it wasn't clear that I am talking specifically
about paying for Amazon
reviews.
In fact, it's not even well - known in the author community that
paid book reviews exist, and even less is known
about the value of such
reviews.
Instead of spending all that money on
paid book reviews, think
about what Erin Keane wrote near the end of her Salon article:
About the only time I
pay no attention to the cover is if I have read killer
reviews on the
book, from sources I trust, and then I don't
pay attention.
I've been fascinated with this subject, and even wrote a little
about it but I've never met an author who
paid for a
book review.
Are you looking for
paid book review services
about your
books?
I came across this article today on NYT.com
about a entreprenurial guy who gets
paid to write online
book reviews: Link Here
One of the key concerns readers have had at both Amazon and Goodreads, and will undoubtedly continue to cause concern under the new partnership, is the validity of
book reviews in a climate where accusations have been hurled
about paid reviews, trolls, and worse.
While some authors take to their social media outlets to spread the word
about their
books, and other writers choose to enlist professional public relations firms to advertise, still others have lately opted to go for a less scrupulous option:
paying for
book reviews.
When authors
pay to get their
books reviewed, they don't
pay to have a good
review published, but only an honest opinion
about their work.
Dear indie authors, in the past days I heard an upsetting opinion
about submit
book for
review, or rather,
about submit
book for
paid book reviews.
Even if you can afford to
pay hundreds of dollars for Kirkus to
review your
book about hiking in Colorado, it's arguably doubtful your readers will care.
What
about paying Kirkus
reviews to read your
book and write a glowing
review that you can interject into your
book cover?
I'm thankful for the industry watchers... like during this week's news
about paying for
book reviews.
So here, in opposition to events in which authors have
paid to have good
reviews of their
books posted — or posed as others in order to praise their own work — we're now talking
about Jackson fans attacking the
book they don't like.
What is so morally wrong
about an author
paying an experienced
book reviewer to
review their
book and post the
review in the relevant places, such as their own
book blog if they have one and on Amazon, Goodreads, and so on?
Book reviews are considered very good publicity and no one complains
about authors
paying for advertising space on relevant websites or in magazines.
As an owner of BlueInk
Review, a paid book review service, I was happy to see your explanation about credible reviewers not promising good re
Review, a
paid book review service, I was happy to see your explanation about credible reviewers not promising good re
review service, I was happy to see your explanation
about credible reviewers not promising good results.
Sometimes they're only recommending a
book because someone
paid them to, according to a long but fascinating new article
about bookstores in The Boston
Review!)
You may have heard
about US FTC guidelines regarding
paid book reviews, and sharing these online.
I didn't add the information
about how both publications have different options for self - published
books because I didn't want to take it into a «should you
pay for a
review» discussion.
Darcie Chan, above, used
paid reviews to get the word out
about her
book, and it worked.
If you want to know what the meanest reviewer on the block will say
about your
book, then
pay for a Kirkus
review, and you'll receive a rather terse and sloppy
review.
That's why when my self - published
Book Publicity 101 student Teresa Villegas asked me what I thought
about paying for a Kirkus Indie
review, I encouraged her to take the chance.
You'll give us as much information possible
about your
book, choose whether you want standard service (7 - 9 weeks) or express service (4 - 6 weeks) and
pay for your
review (standard service $ 425, express service $ 575).»
These
reviews mustn't be false, because honest
reviews, also
paid, always drive readers to discover more
about a
book.
To clarify — since this can get confusing — with blog tours (or with radio or TV tours), publishing houses aren't
paying bloggers (or radio or TV hosts) to cover a
book; we're
paying someone to schedule the tour: finding blogs that would be appropriate for the
book, arranging dates for the
reviews / interviews, reporting back to us
about who is running what when, etc..
While it is common practice for imprints under the Big Five publishing conglomerate to
pay for
book reviews, I believe that
paying for a
book review would be the kiss of death if discovered
about the vast majority of authors.
Amazon has absolutely no rules
about how much you advertise your
book to readers (as long as this does not include any reviewers being
paid to
review your
book), and in fact, they want you to advertise it as much as you can, so readers buy
books from their website!
In John Locke's ebook
about selling a million ebooks, he neglects to mention his secret weapon: 300
paid book reviews from www.paidbookreviews.org
For example, if you're
paying for coverage in print outlets, if your name and
book is mentioned once as a small part of a large article, rather than a feature story or
review about your
book, do you
pay the same amount?
Then someone launched a
book called «How to travel for free» and then every trip, blog and
review was
about how much the blogger is getting
paid for it.
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