Sentences with phrase «about psychographic»

You've talked about psychographic profiling, analytics about the amount of data sets there are, and the data you can pull out social media.

You've talked about psychographic profiling, analytics about the amount of data sets there are, and the data you can pull out social media.

Not exact matches

Its report about Facebook covering the period from 2015 to 2017 — a time during which Cambridge Analytica may have tapped Facebook data to create «psychographic» profiles of voters — found that Facebook's privacy controls «were operating with sufficient effectiveness,» according to copies of its reviews obtained through open - records requests by the Electronic Privacy Information Center, or EPIC, a watchdog group.

Cambridge's so - called psychographic modeling techniques, which were built in part with the data harvested from Facebook, underpinned its work for Mr. Trump's campaign in 2016, setting off a furious — and still unsettled — debate about whether the firm's technology worked.

Now that you've written down the most basic facts about the people you want to target with your online business, it's time to get into the fun stuff: psychographics.

For its part, CA has hedged about whether it even used Kogan's research: It's repeatedly claimed that «psychographics» — the original Cambridge personality profile data — played no significant part in its work for the Trump campaign.

Yet now, when it serves to bolster convoluted theories about an election having been overthrown, terms like «psychographics» and «breach» are being thrown around to make it sound like someone hacked into voter rolls after boring into the deepest recesses of our collective soul.

But speaking to the Observer, Wylie minced no words about the role psychographics played in the company: It «was the basis the entire company was built on.»

More details have emerged about how Facebook data on millions of US voters was handled after it was obtained in 2014 by UK political consultancy Cambridge Analytica for building psychographic profiles

So now that we understand what psychographics are, how do we go about acquiring them?

Surveys are a good method for finding out the psychographics of your buyer persona — but only if you have an idea of what you want to know about them.

Psychographics is about using the demographic information you have for your buyer persona to figure out more about their lifestyle, their behaviors and their habits.

I first learned about Cambridge Analytica because it was involved in the invasive data collection and targeting practices of the Ted Cruz presidential campaign, for which Cambridge Analytica used its mythologized psychographic profiling and targeting capabilities.

Isikoff then dived into the controversy about Russia's role in the election and the role specifically of Cambridge Analytica, a London - based company that uses data mining and data analysis to create so - called psychographic profiles of voters to predict their vote — and which Parscale had hired during the campaign.

Augment your existing survey questions with about 3,000 psychographics to create customer personas faster than ever.

The fledgling company courted groups on the right for work on the 2014 midterms with pitches about its «psychographic» profiling, which relied in part on data that appears to have been obtained improperly from tens of millions of American users of Facebook.

But Wylie has been outspoken about how Cambridge Analytica — a company he helped build, according to a profile in the Guardian — planned to use the Facebook users» data and an algorithm to build «psychographic» profiles that could be used to predict the political leanings of every potential American voter.

«The demographic and psychographic changes that have come about reflecting an aging U.S. population have also contributed to a concern for the quality and integrity of the food being made available to «family members,» regardless of species,» Jackson says.

About 30 million of those (a number previously reported by The Intercept) contained enough information for Cambridge Analytica to match profiles with other data and complete its «psychographic» work — learning about individuals and trying to target them with personally tailored messAbout 30 million of those (a number previously reported by The Intercept) contained enough information for Cambridge Analytica to match profiles with other data and complete its «psychographic» work — learning about individuals and trying to target them with personally tailored messabout individuals and trying to target them with personally tailored messages.

It's a book hasn't been published yet, it'll come out next month, just talking really in quite technical terms about how communication is changing, what how technology is impacting that, what data is doing to advertising and political campaigns and then using a lot of case studies with a lot of real examples of artwork and targeting and psychographics and so forth to illustrate them.

More details have emerged about how Facebook data on millions of US voters was handled after it was obtained in 2014 by UK political consultancy Cambridge Analytica for building psychographic profiles

The company recently formed a partnership with Comscore - owned Rentrak to connect its psychographic data to information about what TV shows people in desired audience segments view.

That firm then used the data to build «psychographic profiles» about voters.

Cambridge Analytica used it to make 30 million «psychographic» profiles about voters.

Details of Cambridge's acquisition and use of Facebook data have surfaced in several accounts since the business began working on the 2016 campaign, setting off a furious debate about the merits of the firm's so - called psychographic modeling techniques.

But Wylie has been outspoken about how Cambridge Analytica — a company he helped build, according to a profile in the Guardian — planned to use the Facebook users» data and an algorithm to build «psychographic» profiles that could be used to predict the political leanings of every potential American voter.

«About 30 million had enough information that Cambridge could develop what they call their «psychographic» profiles.»

Knowing how the model is built helps explain Cambridge Analytica's apparently contradictory statements about the role — or lack thereof — that personality profiling and psychographics played in its modeling.

The information data firm Cambridge Analytica used to create 30 million «psychographic profiles» about voters originally came from a third - party app like FarmVille that users gave permission to access their data circa 2014.

This is what the stories mean when they talk about using psychographics to micro-target voters.

Cambridge's so - called psychographic modeling techniques, which were built in part with the data harvested from Facebook, underpinned its work for the Trump campaign in 2016, setting off a furious debate about the merits of the firm's methods.

Sinister as it sounds, «psychographic» targeting — advertising to people based on information about their attitudes, interests, and personality traits — is an imprecise science at best and «snake oil» at worst.

The company used it to create psychographic profiles of about 30 million US voters and target political ads toward them.

More details have emerged about how Facebook data on millions of US voters was handled after it was obtained in 2014 by UK political consultancy Cambridge Analytica for building psychographic profiles of Americans to target election messages for the Trump campaign.

In an exclusive interview with TechCrunch he says the book will «talk about our methodology and our approach to communications» in technical terms, and go into how the firm is using psychographics in its campaigns online.

Psychographic - based targeting, on the other hand, will show a home alarm ad to people who are neurotic because these people are more likely to be worried about safety.

More details have emerged about how Facebook data on millions of US voters was handled after it was obtained in 2014 by UK political consultancy Cambridge Analytica for building psychographic...

There's also a lot of valuable demographic and psychographic lifestyle information that you can use to learn about trends in your community.