Sentences with phrase «about psychographic profiling»

You've talked about psychographic profiling, analytics about the amount of data sets there are, and the data you can pull out social media.

You've talked about psychographic profiling, analytics about the amount of data sets there are, and the data you can pull out social media.

Not exact matches

Its report about Facebook covering the period from 2015 to 2017 — a time during which Cambridge Analytica may have tapped Facebook data to create «psychographic» profiles of voters — found that Facebook's privacy controls «were operating with sufficient effectiveness,» according to copies of its reviews obtained through open - records requests by the Electronic Privacy Information Center, or EPIC, a watchdog group.

For its part, CA has hedged about whether it even used Kogan's research: It's repeatedly claimed that «psychographics» — the original Cambridge personality profile data — played no significant part in its work for the Trump campaign.

More details have emerged about how Facebook data on millions of US voters was handled after it was obtained in 2014 by UK political consultancy Cambridge Analytica for building psychographic profiles

I first learned about Cambridge Analytica because it was involved in the invasive data collection and targeting practices of the Ted Cruz presidential campaign, for which Cambridge Analytica used its mythologized psychographic profiling and targeting capabilities.

Isikoff then dived into the controversy about Russia's role in the election and the role specifically of Cambridge Analytica, a London - based company that uses data mining and data analysis to create so - called psychographic profiles of voters to predict their vote — and which Parscale had hired during the campaign.

The fledgling company courted groups on the right for work on the 2014 midterms with pitches about its «psychographic» profiling, which relied in part on data that appears to have been obtained improperly from tens of millions of American users of Facebook.

But Wylie has been outspoken about how Cambridge Analytica — a company he helped build, according to a profile in the Guardian — planned to use the Facebook users» data and an algorithm to build «psychographic» profiles that could be used to predict the political leanings of every potential American voter.

About 30 million of those (a number previously reported by The Intercept) contained enough information for Cambridge Analytica to match profiles with other data and complete its «psychographic» work — learning about individuals and trying to target them with personally tailored messAbout 30 million of those (a number previously reported by The Intercept) contained enough information for Cambridge Analytica to match profiles with other data and complete its «psychographic» work — learning about individuals and trying to target them with personally tailored messabout individuals and trying to target them with personally tailored messages.

More details have emerged about how Facebook data on millions of US voters was handled after it was obtained in 2014 by UK political consultancy Cambridge Analytica for building psychographic profiles

That firm then used the data to build «psychographic profiles» about voters.

Cambridge Analytica used it to make 30 million «psychographic» profiles about voters.

But Wylie has been outspoken about how Cambridge Analytica — a company he helped build, according to a profile in the Guardian — planned to use the Facebook users» data and an algorithm to build «psychographic» profiles that could be used to predict the political leanings of every potential American voter.

«About 30 million had enough information that Cambridge could develop what they call their «psychographic» profiles.»

Knowing how the model is built helps explain Cambridge Analytica's apparently contradictory statements about the role — or lack thereof — that personality profiling and psychographics played in its modeling.

The information data firm Cambridge Analytica used to create 30 million «psychographic profiles» about voters originally came from a third - party app like FarmVille that users gave permission to access their data circa 2014.

The company used it to create psychographic profiles of about 30 million US voters and target political ads toward them.

More details have emerged about how Facebook data on millions of US voters was handled after it was obtained in 2014 by UK political consultancy Cambridge Analytica for building psychographic profiles of Americans to target election messages for the Trump campaign.