Media exposures (including movie, television, magazines, newspapers, and Web sites), manufacturer advertisements, and store displays affect individual behavior by influencing beliefs and attitudes.89, 91 Media and advertising messages contrary to safe - sleep recommendations might create
misinformation about safe sleep practices.92
In partnership with First Candle and the National Institutes of Health, Colgate created an educational campaign targeting nurses and health practitioners to increase
awareness about safe sleep practices.
The 15 - year - old company has tried to educate
parents about safe sleep practices, and a portion of every product's sale goes to First Candle / SIDS Alliance and the Canadian Foundation for the Study of Infant Deaths.