Instead of spending the weekend talking
about sales funnels, email marketing, or Facebook ads, we spent most of our time talking about the things that are truly difficult in running an online business — the fear, uncertainty, and doubt that shows up every day when running a business.
Johnny and Sean talking
about sales funnels to the Austin Indie Publishing Meet - Up!
I've learned a lot
about sales funnels, writing stronger copy and using new tools too.
We too often worry
about the sales funnel, which leads sales people to deceive executives into thinking that sales are eminent when those sales are complete fiction.
Think
about your sales funnel and buying cycle.
In our post
about the sales funnel, a 20 % increase in conversions goes a long way in improving the the overall marketing spend.
Not exact matches
Think
about that the next time you're building out a
sales funnel.
You can sell just
about anything in a
sales funnel.
This week we talk
about email marketing after a conversation on
sales funnels I had with a friend.
Chances are, you'll find a good chunk of those returning customers are coming via direct (entering the address or using a bookmark), social media (when you tweet or post
about sales and specials), or email (permission - based marketing is a godsend, so don't ignore it... get those details early to keep everyone informed and in your
funnel).
The bottom of the
funnel offer is
about sales engagement — a free consult or demo.
To model the
sales process, we've found the best approach is to look at the top of your
sales funnel as «information qualified» meaning that all your content for the top of your
sales funnel (blogs, social engagement) does not talk
about your company but
about the general problems that your company solves.
But securing
sales funnels is
about more than just spending big.
About Shane Barker: Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches,
sales funnels, targeted traffic, and website conversions.
Salespeople that lack content aligned to the B2B
sales funnel should seek help from the marketing team to provide this content, as it serves as useful touchpoints to remind the prospect
about how the product or service can help meet the buyer's needs.
There has also been much discussion
about the buyer's journey — including from me — on how we have to map to the buyer's journey as they go through these buying stages and how we track via the
sales funnel.
Created in 2014, the dynamic duo behind this formula for success came together and started asking each other some tough questions
about what it would take to create the ideal
sales funnel.
To increase
sales, you can either increase the size of the top of the
funnel (i.e. get more people to hear
about your book and look at your book cover.)
Authors and artists have a lot to learn
about the business of art, which includes building a platform, generating buzz, creating content that people want and need, testing
sales funnels and visual elements to convert more browsers into buyers.
His questions
funnel you into clarity
about what you really, deeply give a shit
about, then the book goes on to convince you that dude, quit worrying
about stupid
sales rank or follower count or whatever metric - du - jour you're using to judge your worth.
Constructing an intelligent
sales funnel is all
about understanding where your prospects are, how they act, and what influences them to action.
So you can provide useful content to users or potential customers to help them continue along their fragmented path to purchase, while obtaining more info
about them and where they are in your
sales funnel.
Some of these software platforms actually use machine learning to move customers further down the
sales funnel, so customer
sales teams receive information
about customers and potential solutions to their problems before they even say a word to them.
About Blog Tips to help you launch your online courses, create a course site, build high converting
sales funnels and ultimately grow your business.
About Blog Tips to help you launch your online courses, create a course site, build high converting
sales funnels and ultimately grow your business.
The Leaky
Sales Funnel: Since the typical conversion rate is up to 2 %, we know
about 98 out of 100 of your visitors will be leaving.
They are the more serious buyer that is further down the
sales funnel and serious
about buying or selling a home,» Wilson adds.
Not all of your content will be relevant to each and every prospect, so it's vital to think
about where your leads are in the
sales funnel.