This is not a book
about social good or business excellence or broad, big, sweeping ideas.
Not exact matches
Facebook has been trying to defuse questions
about whether it can be trusted with the reams of personal information it collects to sell ads and whether its
social network does more harm than
good.
Digital media is an ever - growing source of entertainment, news, shopping and
social interaction, and consumers are now exposed not just to what your company says
about your brand, but what the media, friends, relatives, peers, etc., are saying as
well.
Social Capital CEO Chamath Palihapitiya speaks with CNBC's Kelly Evans at the Sohn Conference
about Box being his
best investment idea for the year, as
well as the growth of big data and consumers» privacy rights.
Millennials are used to interacting with brands on
social media, and they are more likely to share their opinions of things they strongly like and dislike, as
well as drive conversations on topics that they care
about, Pearson says.
«
Better R&D, better customer care and better offerings are all possible when you have better data about what your customers want — and social is an incredible source for just that,» says H
Better R&D,
better customer care and better offerings are all possible when you have better data about what your customers want — and social is an incredible source for just that,» says H
better customer care and
better offerings are all possible when you have better data about what your customers want — and social is an incredible source for just that,» says H
better offerings are all possible when you have
better data about what your customers want — and social is an incredible source for just that,» says H
better data
about what your customers want — and
social is an incredible source for just that,» says Howard.
They are
Social Currency (e.g., sharing things that make people look
good), Triggers (acknowledging that we talk
about things that are top - of - mind), Emotion, Public (imitating what we see others do), Practical Value (news people can use) and Stories (information passed along under the guise of idle chitchat).
Never try to run the
social media campaign by yourself, if you do, then reassess your business strategy, you might have opened an ad agency instead the of food truck business, leave the tasks to specialists if you are serious
about the business and concentrate on your own immediate task of catering
good food to your customers.
Western - based global brands such as Starbucks and Unilever have done a remarkably
good job at telling their
social stories — think
about 100,000 Opportunities and the Dove Self - Esteem Project.
Tend to your
social - media accounts like a garden and cultivate them into blossoming fans who will help spread the
good word
about what you do and how your business is important.
While it is tempting to be at the forefront of every
social issue you care
about, as an entrepreneur, you are
better off choosing only those causes that naturally align with your organizational mission.
So over time I've gotten fairly
good at
Social Jiu - Jitsu, the ancient art of getting people to talk
about themselves.
In fact, they work really
well in
social stories, but will just annoy people if you're blogging
about your business and related topics.
Even when
well - known people post
about her creations on
social media, she said whatever followers she gains and exposure she gets don't cover the cost of her time.
After being diagnosed with thyroid cancer at age 26, Leah Caplanis was motivated to create an alcohol option she could feel
good about, so she set out and created
Social Sparkling Wine.
We caught up with Hawk at Activision Studios in Santa Monica, Calif., and in between Shred test runs, he told us
about what's next, and how
social media has made his business bigger,
better and, somehow, even cooler.
Seeing fellow entrepreneurs throw themselves wholeheartedly into such
good causes gives me hope that people's attitudes
about the
social responsibilities of business really are changing.
«Just
about every
good thing that's happened to me in the last decade of my career has been because of
social media,» says Zapar, who claims to be «the most connected woman on LinkedIn.»
If it is a
social good that I feel strongly
about, then the answer is a resounding yes.
I'm demonstrating that transparency, and I talk
about the
good and the bad on
social media.
If you think
about any
social thing you are doing, if you are doing it for purely
social reasons,
well, then the question is: «Is the dog interested?»»
As I prepare for the start of 2016, I am thinking
about ways to expand my reach to do more
social good.
From the boardroom to the company cafeteria, people are talking
about doing a
better job of addressing the world's
social problems.
Thousands follow him on
social media to learn
about key things like creating a great customer experience, hiring and firing people and finding a
good partner.
Instead, it's
about solving problems and creating
social progress; building great new things that make a
better world.
If you're serious
about building a
social media network, or really any platform driven by content, put an emphasis on community; don't make the mistake of thinking that any engagement is
good engagement.
For more information
about Black Friday's online footprint, from when the most sales were made, to which
social media platforms made the most referrals, as
well as predictions for 2014, check out the infographic below.
When I meet with people to talk
about social media, the conversation sometimes turns to Twitter... and usually ends with people wondering why Twitter still exists, I'm
well - known as a supporter and like the short posting paradigm.
It may be difficult for a locksmith to post
about something more than locks and keys but if you can't find a way to connect in an interesting discussion with your community,
social media might not be the
best tool for your marketing.
Besides the privacy scandal, Facebook also has been dealing with fake news, the use of Facebook to spread hate and discord and concerns
about social media's effect on people's mental
well - being.
Yet the longest lasting impact of the incident may very
well be the buzz now permeating through
social media and other gossip media pages
about the salacious views expressed by the company's top brass.
The policy should be more
about what employees can do and
best practices for
social media use versus all the things employees can't or shouldn't do on
social media.
Social media
well done and
well - managed - can help you break through and connect with the right audiences if you make it your business to get smart
about it.
Good networking is all
about investing in some
social capital before asking for a withdrawal.
Better yet, think
about how you can move your
social media fans and followers into your online marketing funnel — then you never have to directly promote on
social media.
Using
social media tools, you can learn much
about voters and candidates this way, as
well as your customers and competitors on an ongoing basis.
At the same time, being outspoken
about your company's
social causes or charity work, as examples, can not only bolster your public image overall but help your company get and keep the
best employees.
Best Buy learned that the hard way last week after consumers complained on
social media
about the retailer's decision to charge a $ 100 premium on the new iPhone X when purchased without a wireless contract.
Chief Operating Officer Sheryl Sandberg apologized, acknowledging that the world's largest
social network should have done a
better job communicating
about the experiment.
Use all your
social channels to talk
about your industry in general, to be a thought leader, to give tips on how to evaluate your kind of products and to answer the questions that purchasing agents should be asking to help them identify the
best company to go with.
If people have set up a Google or
social - media alert to tracking their name, they will pick up that you've been writing
about them and perhaps drop by your blog to see what you've been saying,
good or bad.
They aren't interested in self - exploration or
social relationships with friends and are very concerned
about their financial
well - being, although they don't enjoy managing their money.
You can create a schedule so that every single day, a certain number of times per day, your
social media content that you've saved before will go out through buffer, and that way you can build your audience by curating great content, either from others, or, when you have
good news
about your own business, share through buffer on an ongoing basis.
It means listening to customers who are already having conversations
about brands — yours and others — in traditional online channels as
well as over the
social Web.
At a recent Nasdaq luncheon Q&A, Schultz was challenged
about his expansive view of «corporate
social responsibility»: Was it not the role of the corporation simply to maximize profits for shareholders, who in turn can use the proceeds to do
good in the world if they choose?
Think
about it: What's the point of a virtual yearbook when there's already a giant,
well - loved
social network called MySpace?
A few months ago I took an emotional intelligence test (which didn't leave me feeling particularly
good about myself) and realized that
social responsibility isn't a strong suit for me, especially where the environment is concerned.
The Department of Homeland Security is proposing to expand the files it collects on immigrants, as
well as some citizens, by including more online data — most notably search results and
social media information —
about each individual.
Each week, we'll spotlight a different topic, and twice a month we'll host Google Hangouts (our next is Aug. 7) where Team Digital will chat
about best strategies for managing an online reputation, marketing through
social media and using mobile techniques to attract customers.
What people are saying online
about your brand — the
good, the bad and the oftentimes inaccurate — makes all the difference when it comes to winning or losing customers, says Michael Fertik, founder and chief executive of Redwood City, Calif. - based online reputation management agency Reputation.com and co-author of Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed
Social Frontier (AMACOM, 2010).