Not exact matches
So authors contact me and say «I'm curious
about what it would take to launch a
book promotion campaign for my self - published
book» too late for me to steer them toward the most information they could find: they haven't really self - published at all.
It's not exactly the viral marketing
campaign that, say, turned us all onto Jib and Jab — but, in fact, letting your followers at Twitter and your friends at Facebook, and so forth, know
about your current or upcoming work is just a smart, core component of a comprehensive
book promotion campaign.
A publishing professional just called (yes, he called me on the telephone) to alert me to a CNN.com article
about social networking and to make his argument that, henceforth, Twitter has to be part of every
book promotion campaign.
This could be seriously good news for unknown authors who are launching, or who are
about to launch,
book promotion campaigns.
The success of a doodle.ly
book promotion campaign relies heavily on social networking to get readers excited
about participating in the contest — thus, creating buzz for your
book.
I make a note to warn my clients
about the potential to be ambushed by this host, and I always give authors the option of taking known - to - be combative interviewers off my list of media targets as we proceed with
book promotion campaigns.
About a good
campaign of
book promotion, the first and last goal must be to arrive to be reviewed anywhere and even on important international newspapers.
And, while I'm still a
book publicist and not a blogging expert, I am learning more
about how blogs fit into
book promotion campaigns every day.
But if the same author tweets five times a day
about the progress of her
book promotion campaign («I just sent out 3 email pitches to the media,» «A national radio show producer is on vacation this week and won't be checking his email — that leaves two pitches that might come through,» «Just received an auto response from a producer, so who knows what might happen,» «I received a random phone call from a high school classmate and pitched my
book to her,» and «I just sold a coworker a copy of my
book»), that's going to get old pretty quickly.
So, according to this survey,
book publicists ought to think
about gearing their
book promotion campaigns to those Americans who are ill - educated enough actually read
books.
She feels good
about sharing great
books with her fans, and that's all the reward she gets for becoming part of
book promotion campaigns.
So why don't all authors get excited
about book giveaways as part of their
book promotion campaigns?
To any authors and publishers who are grinning right now
about the potential of pitching the new (and, undoubtedly, not - improved) «Don Imus Show» as part of future
book promotion campaigns, this
book publicist has just one question to ask: haven't you moved on yet?
As part of our AskALLi
campaign, we issue an ongoing series of guidebooks for self - publishing authors,
about various aspects of
book writing, editing,
book design,
book production and distribution,
book marketing and
promotion and how sell more
books and reach more readers.
If there's something going on in the news (or there's an event that's
about to take place) that you'd like to emphasize in your
book promotion campaign, then let your
book publicist know.
So stop obsessing
about the numbers, and remember the point of a
book promotion campaign: to gain as much visibility for your
book, and for you, as possible, and let people come to the conclusion — over the long haul — that they want to buy your
book.
And regardless of how you feel
about those changes, you'll have to acknowledge them, and explore them, and be willing to exploit them, if you want to maximize your chances of having a successful
book promotion campaign.
Or, more realistically, perhaps we have to be honest
about the fact that broadcast television's potential new business model may change the way all of us conduct
book promotion campaigns.
As a
book publicist, all I can do is choose my projects carefully... and trust that I'll know
about the Rick Sanchezes of the world before I can even imagine taking on a
book promotion campaign for them.
So I ask questions
about distribution before I agree on a
book promotion campaign because I know a bit
about distribution to bookstores and via web sites.
The most successful
book promotion campaign can only ensure that people know
about a
book.
The great thing
about online
book promotion is that you can develop a
campaign that suits any budget or timeframe.
I'm currently reading (actually, that's not exactly true; I'm currently devouring) Steve Weber's
book, Plug Your Book: Online Book Marketing for Authors (more about that in a future post, I promise, because this is a book that no one who's tackling a book promotion campaign can afford to ignore, and I'd like to explain why in a post dedicated to the top
book, Plug Your
Book: Online Book Marketing for Authors (more about that in a future post, I promise, because this is a book that no one who's tackling a book promotion campaign can afford to ignore, and I'd like to explain why in a post dedicated to the top
Book: Online
Book Marketing for Authors (more about that in a future post, I promise, because this is a book that no one who's tackling a book promotion campaign can afford to ignore, and I'd like to explain why in a post dedicated to the top
Book Marketing for Authors (more
about that in a future post, I promise, because this is a
book that no one who's tackling a book promotion campaign can afford to ignore, and I'd like to explain why in a post dedicated to the top
book that no one who's tackling a
book promotion campaign can afford to ignore, and I'd like to explain why in a post dedicated to the top
book promotion campaign can afford to ignore, and I'd like to explain why in a post dedicated to the topic).
A new national television show is always an occasion for celebration when you're in the midst of a
book promotion campaign (or when you're
about to launch a
book publicity
campaign).
If you haven't yet launched a
book promotion campaign — which should include both traditional and online
book promotion strategies, and you hope to help readers learn
about your
book, then it's time to get started.
Which (because I'm always on my soapbox
about this topic) leads me back to the point I so frequently make: while
book promotion may be tangentially related to
book sales, it's impossible to predict how closely related even a highly successful
book promotion campaign will be to an increase in
book sales, nor is it reasonable to ask a
book publicist to guess at the number of
book sales that might be generated by a successful
book publicity
campaign.