Once an entrepreneur understands more
about the customer base and why these individuals buy from the company, that information can help with finding new clients.
From talking with non-profits focused on this issue, I've learned that the reason there's little information about water affordability is because water utilities have resisted non-profits» questions
about their customer bases and survey methods like those used in Sacramento and Boston are difficult and expensive to implement.
Do you believe Apple cares
about its customer base?
Tri-branding is all
about your customer base branding — and in fact, funding — your message.
Not exact matches
Harley, which commands
about half of the U.S. big - bike market, has seen its U.S. market share erode in recent years as it grapples with an ageing
customer base, weak demand from younger buyers and discounts offered by rivals.
«If you have a holistic view
about your
customer at the micro level and are able to tailor your interactions
based on their preferences, then you stay at the top of their mind,» Gerald says.
• B2X, a Germany -
based provider of
customer care services for smart mobile and consumer IoT devices, raised 6.25 million euros (
about $ 7.7 million) in funding.
If marketing before the holidays is all
about growing your
customer base, then marketing after the holidays should be all
about re-engaging those new
customers.
«In the future it will all be
about what the
customer wants and providing payment options
based on their choice,» he says.
A positive sign: The firm, founded in 2006, has accelerated its growth in the last year, with its
customer base up
about 22 % from a year earlier, to 950
customers (that growth was
about 9 % from a year before that).
The decision
about whether to grant credit to a certain
customer must be evaluated on a case - by - case
basis.
It's no longer
about pushing out a product or a service
based on operational needs, but rather engaging with the
customer on every channel at as many points along the path as possible.»
If you're thinking
about expanding to a new location or demographic, make sure you've thoroughly studied that market and know that you have the
customer base in place before proceeding.
Based on Alibaba's 30 - million -
customer count and his analysis of Tmall spending patterns, Peck estimates that international brands sold $ 2 billion worth of goods on Singles Day, with
about half of that going to American brands.
Whatever you're designing, you have to balance the extroverted act of learning
about customer problems with the introverted act of concocting elegant solutions
based on what you've learned.
Ben Dutton, president and CEO of the Casman Group of companies, said
about half of the 200 workers employed by his Fort McMurray -
based general construction firm are already back in town and working on restoring heating - ventilation and other systems for commercial and industrial
customers.
«We're all
about maximizing our revenues and profits and our
customer base, given a certain amount of resources.»
Constituent companies are chosen
based on their score on two sets of measures: a quantitative assessment consisting of their return on equity, balance sheet accruals ratio and financial leverage ratio; and a qualitative score derived from management's responses to a survey
about such topics as corporate governance, risk and crisis management,
customer relationships and tax strategies.
Chase had already signed up
about 400
customers on the
basis, in part, of that price point, but she quickly realized she would not succeed as a company if she didn't adjust the cost.
By putting your limited time and resources into your
customer base, you're automatically focusing on your product and learning
about competitors on the sly anyway.
The New York City —
based site launched in September, and it has raised
about $ 75,000 from 500
customers.
Over time, as people became more and more aware of the effects commonly used products can have on the environment, plastic - happy clients who once cared mostly for cost and convenience morphed into savvy
customers with real concerns
about the impact polyethylene and other petroleum -
based products have on the ecosystem.
About to publish a brand new guidebook and this
customer has been researching that very issue,
based on interactions with company's blogs, webinars and white papers?
High - level managers need to set an example by communicating
about customer service issues, procedures and technologies on a regular
basis.
A «powder keg is forming in the installed
base» of iPhone
customers, Arcuri argues: Currently, the portion of existing iPhone
customers who might be expected to upgrade into iPhone 7 is
about 33 percent, a number that has been consistent for the last six quarters, Arcuri writes.
It's the sort of rapid gearshift that few companies ever experience, much less master: over the course of
about five years, FouFou Dog (FFD), a Markham, Ont. -
based dog apparel firm, has seen its revenue grow by more than 800 % — a steep growth trajectory matched by the company's shift from providing very specialized boutique goods, like jewelry and booties for small dogs, and to a far wider range of products suitable for mass merchandisers and large offshore
customers.
While you'd naturally think
about remodeling the entire app itself, there are many other possible ways to pivot,
based on the feedback that you draw from your
customers.
«Most business models have been
about finding the largest
base of
customers and not antagonizing those
customers,» Glickman said.
«In general, businesses need to be thinking
about digital strategies beyond content, and what platform or device will help create that experience for their
customers,» says Charlie Miller, associate partner of New York -
based design and development agency Control Group, which was tapped to execute the iPad project.
The beta phase alone garnered
about 40,000 downloads of the smartphone version of the software from the Play store, while Whirlscape has been helping
customers put the keyboard on their smartwatches on an case - by - case
basis, Walmsley says.
A Rusal spokeswoman declined to comment, when asked
about the SUAL statement, as did Swiss -
based trading and mining giant Glencore, also a Rusal shareholder and one of its biggest
customers.
One is the Three - Minute Rule,
based on the premise that what your
customers do in the three minutes just before and just after they use your product or service tells you a lot
about their needs and how they actually use what you sell.
Using social media tools, you can learn much
about voters and candidates this way, as well as your
customers and competitors on an ongoing
basis.
These methods clearly need rich data
about customers, which can form the
basis for modeling.
And who wouldn't like to serve a huge market connecting millions of
customers having urgent technical needs, limited alternatives, and little concern
about price with millions of highly skilled professionals who would love to be their own bosses, fill their days with challenging and diverse problems instead of bullshit make - work jobs, and have countless opportunities served up to them on a regular
basis which they can pick and choose as they wish.
The key is to create a proper mix of media
based on how you've defined your brand, what you know
about your
customer, and what your budget will allow — and get them all to work together in a seamless experience.
Essentially, I mean adjusting your sales strategy to focus on delivering suggestions
based on what a
customer needs, rather than presenting a list of products that your
customer may or may not care
about.
These days, we often hear
about customer - acquisition cost, especially among fast - growing tech companies, and while growing your
customer base is important, keeping them is becoming increasingly difficult.
Typo continued to sell
about 19,000 of the older keyboards to various
customers, including an individual
based in Las Vegas, who then resold to third parties, according to details outlined in the court order.
Netflix's 36 million U.S. subscribers now watch
about 100 minutes of Internet video each day, calculates BTIG Research analyst Rich Greenfield,
based on Netflix disclosures
about its
customers» overall viewership patterns.
The idea is to set expectations right
about what the
customer can expect in the email body and also position your product
based on the needs of your prospect.
Customers who believe companies take action
based on the feedback feel better
about the company and are more likely to respond to surveys.
Lacking other evidence
about product quality (which is usually not available for credence goods), later
customers make decisions
based on the best evidence they have, without realizing it may be flawed.
What people are saying online
about your brand — the good, the bad and the oftentimes inaccurate — makes all the difference when it comes to winning or losing
customers, says Michael Fertik, founder and chief executive of Redwood City, Calif. -
based online reputation management agency Reputation.com and co-author of Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier (AMACOM, 2010).
These results are
based on data from
about 500 of Benefitfocus's large
customers — that is,
customers with 1,000 or more employees.
With a loyal
customer base who were keen to preserve the things they liked
about one of the most innovative banks in Canada, readers were curious
about how the name change happened.
Retaining first - time holiday
customers is
about exceeding expectations, says Fabian Kaempfer, cofounder and CEO of Long Island City, N.Y. -
based Chocomize.com, where
customers can create their own chocolate bars.
Indeed, when I wrote my 2003 book, Value Leadership, after the Enron and WorldCom scandals, I was thinking
about how important it is for a business to act
based on values that make employees,
customers, and communities better off — which ultimately benefits a company's investors.
Last spring, when Mobil Corp. needed sophisticated advice
about customer service, the oil giant,
based in Fairfax, Va., knew exactly whom to ask: Maynard Forbes.
Talking to others in your association can be one of the most valuable ways of gaining informal data
about a region or
customer base.