Psychologists studying climate communication make two additional (and related) points
about why the warming - snow link is going to be exceedingly difficult for much of the public to accept: 1) people's confirmation biases lead them to pay skewed attention to
weather events, in such a way as to confirm their preexisting beliefs
about climate change (see p. 4 of this report); 2) people have mental models of «global warming» that tend to rule out
wintry impacts.