-LSB-...] online articles
about author brand and can recommend these by Rachel Thompson, Theresa Meyers, and Kimberley Grabas.
This idea of «brand as relationship» is a useful way to think
about author branding, because it keeps in mind the importance of the customer — your readers — in how you approach your marketing, as well as your career.
Or at least that's what I told
myself about my author brand and platform.
It's not only
about your author brand.
It's pretty vague, but the first thing to remember is this isn't what's on your mind — it's
about your author brand — you the author and your books.
I was thinking
about my author branding yesterday as I wrote up my final post in that series.
I've read so much
about author branding... how you DO have to be on twitter, facebook, google +, etc etc etc..
Since this is my first self - published book, I want to make this a smooth journey as much as possible and I'm also thinking
about my author brand.
Think
about your author brand and your keywords.
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about your author brand and your keywords.
The excerpt talks
about author branding.
They are already talking
about your author brand on there so it's time you join the conversation.
Your publishing imprint might not carry the kind of power and weight associated with Penguin Random House or HarperCollins, but it does say something
about the author brand you're building.
Not exact matches
Fortune spoke with Jeetendr Sehdev, a celebrity
branding authority and
author of the new book The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right),
about what the Kardashian clan can teach business
about reaching millennial consumers (without having them laugh your ad off the air).
Author Jill Schiefelbein chats with the senior
brand ambassador for Martell Cognac, who talks
about his journey into the role, and what makes a good
brand ambassador for your company.
When people think
about personal
branding, they think celebrities, social media influencers, keynote speakers,
authors, etc..
She's released a series of workout DVDs such as Bodyshred and Body Revolution,
authored a handful of bestselling books
about weight loss, and in 2014 launched a women's and children's activewear
brand called Impact.
«The retailers need to know how much of the beacons they want to use and figure out whether they should crawl, walk or run (with the technology),» said Schafer, who is a director at the National Retail Federation in the U.S. and
author of
Branded, a book
about retailers and social media.
Mike Pile is a
branding expert,
author, and word enthusiast who writes, blogs and speaks
about harnessing the power of words to drive customer engagement.
She is a 25 - year veteran of the marketing field and has
authored 10 books
about marketing,
branding, and social media, including the highly popular 30 - Minute Social Media Marketing, Content Marketing for Dummies, Blogging All - in - One for Dummies and Kick - ass Copywriting in 10 Easy Steps.
The robust growth of these 12,700 majority women - owned companies (out of
about 200,000 total, including the country's largest private companies and publicly traded
brands) surprised the study's
author, researcher Julie Weeks.
About once a month, I will collaborate with a fellow entrepreneur,
author or teacher to share a downloadable training, be a guest on a telesummit or produce a webinar — that's an «online seminar» — on a particular topic, like «how to start a podcast» or «ways to
brand your website,» or «the quickest way to write, sell and promote an e-book.»
I recently interviewed Jay Baer, NYT Best Selling
author, blogger, and founder of Convince and Convert,
about his 25 years in digital marketing, how to create word of mouth, and why irrelevant content might be slowly destroying your
brand.
About Author Amy Bohutinsky is chief operating officer of Zillow Group, a portfolio of the largest and most vibrant real estate and home - related
brands on Web and mobile, including consumer
brands Zillow, Trulia, StreetEasy, HotPads, Naked Apartments and RealEstate.com.
Join
author and columnist, Michael Wolff in a unique conversation
about the adaptability of the TV business and the search for
brand value.
She has
authored a dozen books
about marketing,
branding, social media, copywriting, and technology and is the founder and editor - in - chief of Women on Business, a blog for business women.
While this strategy works just fine for large publishers that already have established
brands and get thousands of shares on any new article they publish (such as Mashable or TechCrunch), a more pragmatic approach is needed for just
about every other business.It's true that getting quality inbound links starts with great content on your client's website, but the missing link is getting journalists, contributors,
authors, and editors at quality publications to become aware of that content so that they can link to it when writing relevant stories / articles.
The InTents Conference will feature experienced farmers, food makers, farmer's market managers,
authors, and experts to speak
about branding, packaging, costing and pricing, hiring and training, expanding to wholesale and beyond.
«While most studies show there are no significant differences in clinical response between a biosimilar and the original product, some physicians and patient advocacy groups have expressed concern
about how interchangeable they really are, and whether it is safe to switch from the
brand name version to the biosimilar,» said lead
author Dr Daniel Nagore of Progenika Biopharma, Derio, Spain.
You're
about to find out why eating less does not cause fat loss — but first you should know that today's diet myth comes straight from Jonathan Bailor,
author of a
brand new book that I highly recommend you check out: «The Calorie Myth: How To Eat More, Exercise Less, Lose Weight and Live Better ``.
She is also the
author and founder of a children's book and
brand, «Buddies in My Belly: a Story
About Probiotics» and creator of an innovative vaccine supportive product, Vax Support.
Manchester, Cheshire & Global
About Blog Sam Owen is a relationships coach, psychologist and
author, and a relationship expert for TV and big
brands, based in Cheshire, UK.
Austin, Texas
About Blog Book publicity firm offering PR campaigns through traditional media, online media, social media, book tours,
branding & media training for
Authors.
Manchester, Cheshire & Global
About Blog Sam Owen is a relationships coach, psychologist and
author, and a relationship expert for TV and big
brands, based in Cheshire, UK.
About Blog Marvin Germo, is a stock market trader, entrepreneur, book
author, international key note speaker,
brand ambassador and personal financial consultant who is among one of the most passionate personal finance experts in the land.
We met with coach and
author Rebecca Perkins to find out more
about Irresistible Dating Profiles — a
brand new programme changing the face of online dating.
About Blog This is the Official Website of Russell Edward
Brand is an English comedian, actor, radio host,
author, and activist.
Listen to Ask the Cyber-Dating Expert Radio Show where Julie Spira spoke with bestselling
author, Dr. Carole Lieberman
about her
brand new relationship book, Bad Girls: Why Men Love Them & How Gold Girls Can Learn Their Secrets.
He has
authored and co-
authored the following: Learning Transformed: 8 Keys for Designing Tomorrow's Schools, Today,
BrandED: Tell Your Story, Build Relationships, and Empower Learning, Uncommon Learning: Creating Schools That Work for Kids, Digital Leadership: Changing Paradigms for Changing Times, Communicating and Connecting With Social Media: Essentials for Principals and What Principals Need to Know
About Teaching and Learning Science.
People talk
about an «
author brand» and, yes, this is important also because this is what will make you stand out from the crowd and appeal to your ideal reader (think of it as packaging).
About AuthorHouse AuthorHouse, an
author services brand of Author Solutions, Inc., is the leading provider of self publishing, marketing, and bookselling services for authors around the
author services
brand of
Author Solutions, Inc., is the leading provider of self publishing, marketing, and bookselling services for authors around the
Author Solutions, Inc., is the leading provider of self publishing, marketing, and bookselling services for
authors around the globe.
Whether you're providing updates on an upcoming publication or sharing information
about author events, your email marketing lets you reach fans with important information to raise your visibility, encourage
brand engagement, and drive book sales.
For more in - depth tips
about creating a value proposition for your books and your
brand as an
author, follow these five tips:
When I speak to
authors, explaining how successful
authors invest in themselves, their marketing, the
brand seen online and relationships to move to the next level, I often here objections
about «tough times» or «I'll do that when I get the book done»
I was educating each new client
about things like marketing,
branding,
author websites, pricing... everything else publishing related, and spending too much time answering the same questions.
Does it show your
author brand and clear statement of what your book is
about?
In the meanwhile, I've been kicking around the idea of how to freelance with a handful of
authors in a partnership similar to this... I've worked with several indie
authors to create virtual marketing strategies and to teach them
about branding themselves and what I've discovered is that often
authors whose work I believe in the most generally don't have the time or aptitude for marketing themselves effectively.
I feel the same way
about authors and their personal
brands.
As poorly - done works by indie
authors stagnate in the marketplace, the indies who are serious
about their craft will continue to polish their work and grow their
brand.
Bud Bilanich has numerous lessons to teach both new and experienced
authors about writing and publishing books and
brand building & online marketing.