Then, they'll talk
about your brand in a genuine and authentic way.
But to do it in a purposeful and fun way that still created brand engagement but it ultimately drove to conversion — because we drove a million and a half people to our site and we were able to tell deeper product stories and get them to think
about our brand in a very different way.
When BMO polled Canadians on how they felt
about the brand in 2014, many were indifferent.
The perception tracker measures if respondents have «heard anything
about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative.»
Launched in 2010, reputation risk insurance reduces the risk of scandals and the spread of negative information
about a brand in the news and on the web.
Then take a step back and think
about your brand in a broader sense.
The airline made the biggest gains in both Buzz («If you've heard anything
about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?»)
For consumer perception scores, YouGov BrandIndex measured Budweiser with its Buzz score, which asks respondents «If you've heard anything
about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?»
Old Spice was measured with two of YouGov BrandIndex's scores: Buzz («If you've heard anything
about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?»)
If enough people simply talk
about your brand in the context of things you talk about on your website — without linking to your pages — Google still gives you popularity points.
Worldwide and U.S. sponsors of the 2014 Sochi Winter Olympics were measured with three of YouGov BrandIndex's scores: Buzz («If you've heard anything
about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?»)
YouGov BrandIndex measured Goldman Sachs, ExxonMobil, Carl's Jr. and Hardee's with its Buzz score, asking respondents: «If you've heard anything
about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?»
The YouGov BrandIndex universe of more than 1,100 brands was measured with the company's Buzz score, which asks respondents «If you've heard anything
about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?»
Buzz asked respondents «If you've heard anything
about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?»
Farmers Insurance was measured using YouGov BrandIndex's buzz score which asks survey respondents: «If you've heard anything
about the brand in the last two weeks, was it positive or negative?»
Each brand is assigned a «Buzz» score based on whether respondents have heard anything positive or negative
about a brand in the last two weeks, through advertising, news, word - of - mouth or friends and family.
U.S. - facing London 2012 Olympics sponsors were measured with YouGov BrandIndex's Buzz score, which asks «If you've heard anything
about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?»
Old Spice, AXE and Right Guard were measured using YouGov BrandIndex's Buzz score, which asks respondents: «If you've heard anything
about the brand in the last two weeks, was it positive or negative?»
All major gas and oil companies were measured with YouGov BrandIndex's Buzz score, which asks respondents: «If you've heard anything
about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?»
Worldwide and U.S. sponsors of the 2016 Summer Olympics in Rio were measured with three of YouGov BrandIndex's scores: Buzz («If you've heard anything
about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?»)
Using YouGov BrandIndex, which tracks consumer perception of brands daily, we see that Sainsbury's far outstrips Tesco on Buzz, which measures whether people have heard anything positive or negative
about the brand in the media or through word of mouth.
YouGov BrandIndex used its Buzz score to measure perception, which asks respondents, «If you've heard anything
about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?»
Buzz scores are worked out by asking if respondents have heard anything positive or negative
about a brand in the last two weeks, through advertising, news, word - of - mouth or friends and family.
With this sort of regulation in place, HighLow can now care less
about the branding in the short run and rather focus more on the long term success which encompasses around providing the best binary options trading services they can to their trading customers.
Popular chain casual dining brands were rated using YouGov BrandIndex's Buzz score which asks respondents, «If you've heard anything
about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?»
I first heard
about the brand in 2015, after seeing one of my favorite bloggers wear it in one of her posts.
I first heard
about the brand in 2015, after seeing one of my favorite bloggers wear it in one of her posts.
I'm also wearing nail polish in «Touch - Me - Not» from Heroine.nyc, you can learn more
about the brand in this post.
I have heard good things
about this brand in general and been wanting to try something from the line.
I haven't thought
about the brand in years.
What I love most
about the brand in addition to style is the usage of dead stock fabrics to reduce environmental footprints.
It's left me pretty wary
about the brand in general.
Above his very clear design perspective, he really has this great already sixth sense of what to do and what to do
about the brand in business.
Acura's Jon Ikeda hopes to see a «big transition» in how consumers think and feel
about the brand in 2018.
The Kelley Blue Book Brand Image Awards are decided by an extensive survey that gauges customer impressions and experiences to establish what drivers actually think
about brands in the auto industry.
What Customers Hate
About Your Brand In Social Media — good infographic from Writers Write with, you know, actual research findings.
Their website provides very little information
about the brand in general except to say that «you can be confident that you are giving your pet the best when you feed Pro Pac».
Don't right away start thinking about the products you have heard about, or
about the brands in the market.
As far as branding, as CMO at Starwood Hotels, I was trained to think
about brands in a fairly structured, processed way.
Not exact matches
There are elements of Warby Parker and Bonobos
in Casper, to the extent Casper is building a designer
brand and attacking a consumer product category by obsessing
about the full range of the customer's buying experience.
The crowd of mostly thirtysomethings skews wealthy, and cares some
about the environment, but they're mostly
in awe of the
brand.
Learn more
about establishing credibility
in your market
in this short video with Brad Smith, EVP of customer experience at Sage North America, and Karen Leland, president of
branding firm Sterling Marketing Group.
If you'd like to read more
about the
brand, we've covered them
in depth here.
Since JetBlue announced plans to rebrand
in late 2014, the percentage of people polled who have said they are positive
about the JetBlue
brand has fallen almost eight points, according to YouGov, a research firm that surveys
brand perceptions.
As Vijay Chittoor, a marketing thought leader and the founder and CEO of Blueshift wrote:» «Marketing Automation 1.0» was all
about reacting to simple «events»
in a user's journey with a
brand, with simple rules set up by marketers.
Marcus Lemonis has invested over $ 75M
in «The Profit» businesses and is
about to get to work on a
brand new season.
In this hangout, editorial director Ray Hennessey talks with
branding and customer experience experts Karen Leland of Sterling Marketing Group and Brad Smith of Sage North America
about how to come back when your company's reputation takes a hit.
«Last year we did a Twitter campaign last year
in the US to raise awareness, and people started doing crazy fun videos
about the
brand, and made it a lot of fun.
In a recent Google Hangout, Entrepreneur.com's editorial director Ray Hennessey talked with
branding expert Karen Leland and Brad Smith, EVP of customer experience at Sage North America,
about the importance of building something that lasts.
You can now get dinosaur - shaped nuggets
in about five different
brands.