You are going to start think
about your customers when they switch they phones and advice other people not to buy Samsung.
Think
about your customer when you write your CV and «market» yourself to them.
Not exact matches
But even in the case of 23andMe's home DNA kits, some question the morality of telling a
customer he is at high risk for Alzheimer's
when there's little the person can currently do
about it.
The latter happens
when salespeople repeat the same things to every potential
customer and continue to loudly extol why they've come up with an answer to a prospect's prayers even
when that
customer seems underwhelmed
about the product's usefulness.
When you think
about it, 80 % of your revenue will come from just 20 % of your
customers.»
When you think
about the B2B SaaS market, you probably think
about products seemingly emerging overnight, and an open environment that makes it easy for
customers to search out the next big solution.
When asked by the Wall Street Journal in 2015,
about a decline in legroom, JetBlue's executive VP of commercial planning replied: «I think that will be a non-issue once people see what the
customer experience will be.»
Get alerts
when unhappy
customers are
about to walk away, or assign one of your sales minions to do triage.
In this hangout, editorial director Ray Hennessey talks with branding and
customer experience experts Karen Leland of Sterling Marketing Group and Brad Smith of Sage North America
about how to come back
when your company's reputation takes a hit.
Something clicks
when you stop thinking
about building your empire and start working with actual
customers.
«Better R&D, better
customer care and better offerings are all possible
when you have better data
about what your
customers want — and social is an incredible source for just that,» says Howard.
In the wake of a summer filled with headlines
about NSA privacy violations, alarm bells are ringing loudly at the idea of «big brother» insurance providers wanting more information
about what
customers do
when they're behind the wheel.
When most people think of «shopping experience» they associate it with
customer service and, although this does come into it, in ecommerce it's also
about whether your site is enjoyable to use.
But as a company grows and after you've hired a marketing team the CEO needs to make sure his or her message is planned, synchronized with other activities in the company and designed to be released
when the organization is ready to respond (such as having sales teams ready to talk
about the announcement,
customer service being ready to handle in - bound questions and certainly for a board to be synchronized).
«I think proactively knowing
about customer problems can really help you build a long - term intuition
about the important things you need to get right
when you build your company.
I wrote a pretty good piece on this a while ago that's worth revisiting and, in case you're too lazy to link back, the three main suggestions are: (1) Get Past the Past as Soon as Possible; (2) Call on Your
Customers While You Still Can; and (3)
When You're Thinking
About Quitting, Remember Why You Started.
and, in case you're too lazy to link back, the three main suggestions are: (1) Get Past the Past as Soon as Possible; (2) Call on Your
Customers While You Still Can; and (3)
When You're Thinking
About Quitting, Remember Why You Started.
Let's think
about how we can make our
customers feel unique in each of their interactions, even
when it comes to payment.
I can honestly say that there are times
when I've been most excited by a failed promotion that taught me something critical
about customer attitude and behavior.
When you deliver earlier than expected, the
customer will be happy
about the surprise.
When show attendees walk up, you can introduce them to your
customers, who can talk
about their experience with your solution.
Tell me
about a time
when you had to adjust to a change in direction, whether it was a new business strategy, change in a project or
customer focus, or leadership at the top.
Opportunity costs are important to consider
when you think
about giving a
customer a «deal».
Taylor explains: «
When times are tough, you've got fewer new
customers coming into the market, so you have to worry more
about holding the loyalty of your most valuable
customers.
«We truly care
about our
customers, and
when there has been a loss of service, we bend over backwards to understand exactly what has happened, take strides to make improvements in an effort to prevent future losses of service, and can honestly identify with the experience our
customers have reached out to let us know
about.
When was the last time you heard the sentiments of others —
customers or employees —
about how the business is doing?
When a
customer tweeted the company asking for clarification
about a fee policy, JetBlue not only immediately responded, but also had a local representative study this man's social media photo, then walk through the airport until he could be found for a follow - up conversation.
Content created
about customers provides them a great reward and benefits the entrepreneur
when an excited
customer begins to share such content with their own clients and prospects.
Companies are suspicious of their loyalties to the brand, concerned
about paying commissions, and worried
about cannibalized profits
when «normal»
customers start moving through affiliate channels.
Because of these common misconceptions
about pricing on the part of the buying public, don't be surprised that some of your
customers think you are Jack the Ripper
when they find out
about your markup.
They switched to fine wooden ones
when they heard
about a void left in the market by a retiring New York puzzle maker whose
customers paid $ 300 per puzzle at a time
when Richardson's mortgage payment was $ 274.
When diving into your data, think
about how to drive top - line revenue growth by using data to find new
customers and partners and deliver real - time value to them in unique and unexpected ways.
«
When you walk into the room, if you don't know more
about your business, your industry, your company, and your
customers than everybody else in the world, you're lying to yourself.»
When was the last time you spent any time thinking
about cancelled or lost
customers?
When you talk
about customer engagement, you should really be more assertive and refer to analytics like conversion rates or open rates.
«If [a
customer] is going to move to another vendor, we want them to think
about what they will lose
when they leave.»
Can you imagine the impact
when a small - business owner is able to sort through volumes of internal and external data
about his or her business and then lets any employee, in any role, to make insightful decisions and engage
customers more effectively?
fuboTV has been relatively quiet
about its subscriber numbers since bragging
about its growth rate last year,
when it surpassed 71,000 paying U.S.
customers.
And
when his optimism waned, he read letters and emails from
customers who raved
about the products.
Being transparent
about details like this can reduce
customer frustration and help prevent anger from spilling over to social media
when customers are waiting to speak to a corporate representative.
While a speed boost is helpful, a two - or three - second delay can still add up
when you're talking
about hundreds or thousands of
customers.
Branding isn't just
about the mask your company wears
when dealing with prospective
customers and the general public.
In many cases
when customers came to IBM considering something like Ethereum or Bitcoin, they are worried
about their data being stored in the larger community.
Customers intrinsically know
when brands care
about their experiences and
when brands don't.
When customers are paying for goods at the cash register, ask how they heard
about your business and keep track of what seems to be the most effective method for promoting the company.
«A lot of it —
when you're first building and you have no
customers — comes down to being religious
about building what's relevant, not necessarily what's sexy,» says Gibbs.
Let's look at a real case study
about what happens
when you can read your
customer's minds: Let's talk
about Steve Jobs.
In the past, Facebook has been less than clear - cut
when it comes to keeping their
customers informed
about data management.
When a
customer comes to you asking
about a product, an employee should start asking questions to truly establish her needs — maybe even uncovering needs she didn't know she had in the first place!
Customers should know you are serious
about promoting your company,
about announcing
when there is a new milestone,
about company news that might make them want to buy a product, not just laugh at a video.