You've taken great care to include the right content, but what
about your keyword mix for applicant tracking systems and databases?
Not exact matches
Use the
Keyword Planner to flag any terms on your list that have way too little (or way too much) search volume, and don't help you maintain a healthy
mix like we talked
about above.
Personal branding is also
about those
keywords, so it does incorporate personal SEO, but goes beyond that and
mixes in «softer» skills — those personal attributes and qualities you possess that people rely on you for, and that indicate what you're like to work with and how you get things done... that is, your personality.
For more information
about achieving the right
mix of personal branding and relevant
keywords, see my post How To Balance Personal Branding With Personal SEO.