«The similar effects of traffic light and numeric labeling suggests to us that consumers are making decisions based more on which choices seem healthier than on
absolute calorie numbers,» VanEpps said.
Not exact matches
To determine the amount of
calories, you have to look at
absolute numbers - macronutrients in grams.
The proportion of
calories you take in through the different macronutrients is as important as the
absolute number of
calories you consume.