Not exact matches
With the exception of Maserati,
luxury carmakers currently are using Tmall to sell lower - priced, mass -
market models — so - called «
accessible»
luxury.
Facing a consumer
market that has lately been spoiled with
luxury equipment creeping into more
accessible mainstream models, Lincoln has some work to do in proving it can still offer a truly premium product.
Typically found in desirable, slightly less
accessible locations than national mainstream
markets, resort
markets tend to have a larger volume of
luxury offerings to accommodate high - net - worth individuals that are drawn to these areas based on their exclusivity and proximity to world - class, year - round activities.