Customer acquisition cost vs. revenue dashboard A great indicator of your success is how much you are paying to
acquire new customers compared to the revenue you initially generate from them.
Not exact matches
Consider the lost revenue associated with losing a
customer and the costs of
acquiring a
new one,
compared to the costs associated with employing a social
customer service staff.
Some industry insiders say smaller sites struggle to make money because the cost of
acquiring new customers is relatively high
compared to the number of members they can attract.